Semantic Web Jobs: Chemical Heritage Foundation

chfThe Chemical Heritage Foundation is looking for a Digital Projects and Metadata Librarian in Philadelphia, PA. According to the post, “The Chemical Heritage Foundation is recruiting for the newly created position of Digital Projects and Metadata Librarian. The Digital Projects and Metadata Librarian will collaborate with CHF’s digital library team and other departments across the institution to improve existing metadata and imaging standards.  As the in-house metadata expert, the Digital Projects and Metadata Librarian will create and implement standards for CHF, and train staff on controlled vocabularies and best practices.” Read more

Frost & Sullivan Analyst on the Pain Points of Electronic Health Records

6322734819_a6c9748c49_zNeil Versel of Forbes recently wrote, “Electronic health records’ usability, or lack thereof, is the big talk this year in health IT, as federal officials get ready to contemplate the rules for Stage 3 of the Meaningful Use EHR incentive program. While Stage 3 will not begin before 2017, the U.S. Department of Health and Human Services has indicated that it will publish draft regulations in the spring. The hope is to finalize the rules before the end of 2015 so vendors can update their technology and give healthcare providers plenty of time to install and adjust to the updates before they move to Stage 3.” Read more

Ireland to Create a €5m Technology Centre in Cork

883322_5609dc56a3Barry Roche of the Irish Times recently wrote, “Taoiseach [the Irish term for ‘Prime Minister’] Enda Kenny will today launch a €5 million technology centre in Cork designed to create new business opportunities for Irish financial services and technology companies through addressing governance and compliance issues. The Governance, Risk and Compliance Technology Centre (GRCTC) is the latest addition to the network of 15 Technology centres in Ireland and will carry out R&D on semantic technologies which encode meanings separately from data and content files.” Read more

Semantic Web Jobs: Semantic Research

semantic researchSemantic Research is looking for a Principal Software Engineer in San Diego, CA. According to the post, “Semantic Research Inc. is seeking a well-qualified candidate to join our Semantica engineering team in San Diego, CA. This role requires current and demonstrable Java/Web development experience. As a Principal Software Engineer, you will participate in, and provide guidance for, all facets of the software development life cycle with an emphasis on nurturing and maintaining quality-centric practices and processes. As part of close knit team, you will be a key contributor to the evolution of our product and must thrive in a fast paced and dynamic work environment. You will provide training and mentor other engineers when required.” Read more

Cognitive Computing and Humanity

watsonThe Wharton School of Business recently wrote, “Knowledge@Wharton spoke with Brad Becker, chief design officer for IBM Watson, about current and future applications of cognitive computing and how he hopes to make computers ‘more humane.’ An edited version of the conversation follows.” Asked how his background in user experience design affects his role in the Watson project, Becker commented, “[It’s based on] the idea that technology should work for people, not the other way around. For a long time, people have worked to better understand technology. Watson is technology that works to understand us. It’s more humane, it’s helpful to humans, it speaks our language, it can deal with ambiguity, it can create hypotheses, it can learn from us. And, of course, since it’s a computer, it can scale as much as needed and has recall far beyond what humans have.” Read more

How Job Sites Could Improve with Semantic Web Technologies

8214124711_a9f6738627_zKurt Cagle, a Principal Evangelist for Semantic Technologies at Avalon Consulting recently wrote, “I’m not a recruiter. I have from time to time submitted resumés for jobs to Monster or Linked-In to individual company sites as a developer or architect, but even there I’ve discovered what millions of job hunters already know: submitting online resumés is a pain. Consider the process. You create a profile, identifying yourself to job submission system X. This site may or may not have a way of uploading a text resumé, but one thing you find in the data management space is that structure matters, and the farther you deviate from the structure, the harder it is for some OCR Artificial Intelligence to actually make sense of what you’ve written.” Read more

Semantic Tech Lends A Hand To Thanksgiving Holiday Sales

Photo courtesy: https://www.flickr.com/photos/119886413@N05/

Photo courtesy: https://www.flickr.com/photos/119886413@N05/

Retailers are pushing holiday shopping deals earlier and earlier each year, but for many consumers the Thanksgiving weekend still signals the official start of the gift-buying season. With that in mind, we present some thoughts on how the use of semantic technology may impact your holiday shopping this year.

  • Pinterest has gained a reputation as the go-to social network for online retailers that want to drive traffic and sales. Shoppers get an advantage, too, as more e-tailers deploy Rich Pins, a feature made available for general use late last year, for their products, using either schema.org or Open Graph. Daily updated Product Rich Pins now include extra information such as real-time pricing, availability and where to buy metatags right on the Pin itself. And, anyone who’s pinned a product of interest will get a notification when the price has dropped. OverstockTarget, and Shopify shops are just some of the sites that take advantage of the feature. Given that 75 percent of its traffic comes from mobile devices, it’s nice that a recent update to Pinterest’s iPhone mobile app – and on the way for Andoid and iPads – also makes Pins information and images bigger on small screens.

 

  • Best Buy was one of the earliest retailers to look to semantic web technologies to help out shoppers (and its business), adding meaning to product data via RDFa and leveraging ontologies such as GoodRelations, FOAF and GEO. Today, the company’s web site properties use microdata and schema.org, continually adding to shopper engagement with added data elements, such as in-stock data and store location information for products in search results, as you can see in this presentation this summer by Jay Myers, Best Buy’s Emerging Digital Platforms Product Manager, given at Search Marketing Expo.

 

  • Retailers such as Urban Decay, Crate&Barrel, Golfsmith and Kate Somerville are using Edgecase’s Adaptive Experience platform, generating user-friendly taxonomies from the data they already have to drive a better customer navigation and discovery experience. The system relies on both machine learning and human curation to let online buyers shop on their terms, using the natural language they want to employ (see our story here for more details).

 

  • Walmart at its Walmart Labs has been steadily driving semantic technology further into its customer shopping experience. Last year, for example, Walmart Labs senior director Abhishek Gattani discussed at the Semantic Technology and Business conference capabilities it’s developed such as semantic algorithms for color detection so that it can rank apparel, for instance, by the color a shopper is looking for and show him items in colors close to read when red itself is not available, as well as categorizing queries to direct people to the department that’s really most interesting to them. This year, WalMart Labs added talent from Adchemy when it acquired the company to bring further expertise in semantic search and data analytics to its team, as well as Luvocracy, an online community that enables the social shopping experience—from discovery of products recommended by people a users trusts to commerce itself. Search and product discovery is at the heart of new features its rolling out to drive the in-store experience too, via mobile apps such as Search My Store to find exactly where items on their list are located at any retail site.

What’s your favorite semantically-enhanced shopping experience? Share it with our readers below to streamline their holiday shopping!

 

Semantic Web Jobs: Blue Cross Blue Shield

bcBlue Cross Blue Shield of North Carolina is looking for a Lead Information Architect in Durham. Responsibilities of the position include: “Work independently and in collaboration with other Information Architects, Principal Information Architects, Lead Information architects; or as a consultant to Information Stewards, project teams, contracted architects, and architects from across BCBSNC to ensure appropriate standards and methodologies are being used to address data at rest (i.e., in databases, files), in motion (i.e., in messages) and at delivery points (i.e., interfaces). Recommend enhancements to artifacts in the Information Architecture Facet of the EA Continuum (principles, strategies, architecture patterns, solution patterns, and standards) as a means to continuously improve BCBSNC’s information related principles, strategies and other artifacts.” Read more

Semantic Search for the Rest of Us: Tips for Businesses

sej-1Ian Harris of Search Engine Journal recently wrote, “Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics.” First off, Harris suggests thinking like a user: “Simply put, if you’re going to optimize for the user, you need to think like the user. In the world of semantics, keywords just don’t cut it… Take the above example. You can see that semantics for a generic term already highlights a wealth of information that a search engine has matched to the keyword. Imagine you are building up your semantic relevance for your delivery service. Optimization on your website should be geared towards information surrounding that service, not only to gain a ranking within relevant SERPs, but to provide answers relevant to your expertise. This could mean you’re providing information about your delivery service, the logistics of your business, and what’s happening in the industry. If the site only focuses on keywords, opportunities will be missed.” Read more

Automatically Exposing OpenLifeData via SADI semantic Web Services

14578025768_ba3297d452_zThe Journal of Medical Semantics has published an article by Alejandro Rodriguez Gonzalez, Alison Callahan, Jose Cruz-Toledo, et al, entitled “Automatically exposing OpenLifeData via SADI semantic Web Services.” The abstract begins, “Two distinct trends are emerging with respect to how data is shared, collected, and analyzed within the bioinformatics community. First, Linked Data, exposed as SPARQL endpoints, promises to make data easier to collect and integrate by moving towards the harmonization of data syntax, descriptive vocabularies, and identifiers, as well as providing a standardized mechanism for data access. Second, Web Services, often linked together into workflows, normalize data access and create transparent, reproducible scientific methodologies that can, in principle, be re-used and customized to suit new scientific questions.” Read more

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