Semantic Research is looking for a Principal Software Engineer in San Diego, CA. According to the post, “Semantic Research Inc. is seeking a well-qualified candidate to join our Semantica engineering team in San Diego, CA. This role requires current and demonstrable Java/Web development experience. As a Principal Software Engineer, you will participate in, and provide guidance for, all facets of the software development life cycle with an emphasis on nurturing and maintaining quality-centric practices and processes. As part of close knit team, you will be a key contributor to the evolution of our product and must thrive in a fast paced and dynamic work environment. You will provide training and mentor other engineers when required.” Read more
The Wharton School of Business recently wrote, “Knowledge@Wharton spoke with Brad Becker, chief design officer for IBM Watson, about current and future applications of cognitive computing and how he hopes to make computers ‘more humane.’ An edited version of the conversation follows.” Asked how his background in user experience design affects his role in the Watson project, Becker commented, “[It’s based on] the idea that technology should work for people, not the other way around. For a long time, people have worked to better understand technology. Watson is technology that works to understand us. It’s more humane, it’s helpful to humans, it speaks our language, it can deal with ambiguity, it can create hypotheses, it can learn from us. And, of course, since it’s a computer, it can scale as much as needed and has recall far beyond what humans have.” Read more
Kurt Cagle, a Principal Evangelist for Semantic Technologies at Avalon Consulting recently wrote, “I’m not a recruiter. I have from time to time submitted resumés for jobs to Monster or Linked-In to individual company sites as a developer or architect, but even there I’ve discovered what millions of job hunters already know: submitting online resumés is a pain. Consider the process. You create a profile, identifying yourself to job submission system X. This site may or may not have a way of uploading a text resumé, but one thing you find in the data management space is that structure matters, and the farther you deviate from the structure, the harder it is for some OCR Artificial Intelligence to actually make sense of what you’ve written.” Read more
Retailers are pushing holiday shopping deals earlier and earlier each year, but for many consumers the Thanksgiving weekend still signals the official start of the gift-buying season. With that in mind, we present some thoughts on how the use of semantic technology may impact your holiday shopping this year.
- Pinterest has gained a reputation as the go-to social network for online retailers that want to drive traffic and sales. Shoppers get an advantage, too, as more e-tailers deploy Rich Pins, a feature made available for general use late last year, for their products, using either schema.org or Open Graph. Daily updated Product Rich Pins now include extra information such as real-time pricing, availability and where to buy metatags right on the Pin itself. And, anyone who’s pinned a product of interest will get a notification when the price has dropped. Overstock, Target, and Shopify shops are just some of the sites that take advantage of the feature. Given that 75 percent of its traffic comes from mobile devices, it’s nice that a recent update to Pinterest’s iPhone mobile app – and on the way for Andoid and iPads – also makes Pins information and images bigger on small screens.
- Best Buy was one of the earliest retailers to look to semantic web technologies to help out shoppers (and its business), adding meaning to product data via RDFa and leveraging ontologies such as GoodRelations, FOAF and GEO. Today, the company’s web site properties use microdata and schema.org, continually adding to shopper engagement with added data elements, such as in-stock data and store location information for products in search results, as you can see in this presentation this summer by Jay Myers, Best Buy’s Emerging Digital Platforms Product Manager, given at Search Marketing Expo.
- Retailers such as Urban Decay, Crate&Barrel, Golfsmith and Kate Somerville are using Edgecase’s Adaptive Experience platform, generating user-friendly taxonomies from the data they already have to drive a better customer navigation and discovery experience. The system relies on both machine learning and human curation to let online buyers shop on their terms, using the natural language they want to employ (see our story here for more details).
- Walmart at its Walmart Labs has been steadily driving semantic technology further into its customer shopping experience. Last year, for example, Walmart Labs senior director Abhishek Gattani discussed at the Semantic Technology and Business conference capabilities it’s developed such as semantic algorithms for color detection so that it can rank apparel, for instance, by the color a shopper is looking for and show him items in colors close to read when red itself is not available, as well as categorizing queries to direct people to the department that’s really most interesting to them. This year, WalMart Labs added talent from Adchemy when it acquired the company to bring further expertise in semantic search and data analytics to its team, as well as Luvocracy, an online community that enables the social shopping experience—from discovery of products recommended by people a users trusts to commerce itself. Search and product discovery is at the heart of new features its rolling out to drive the in-store experience too, via mobile apps such as Search My Store to find exactly where items on their list are located at any retail site.
What’s your favorite semantically-enhanced shopping experience? Share it with our readers below to streamline their holiday shopping!
Blue Cross Blue Shield of North Carolina is looking for a Lead Information Architect in Durham. Responsibilities of the position include: “Work independently and in collaboration with other Information Architects, Principal Information Architects, Lead Information architects; or as a consultant to Information Stewards, project teams, contracted architects, and architects from across BCBSNC to ensure appropriate standards and methodologies are being used to address data at rest (i.e., in databases, files), in motion (i.e., in messages) and at delivery points (i.e., interfaces). Recommend enhancements to artifacts in the Information Architecture Facet of the EA Continuum (principles, strategies, architecture patterns, solution patterns, and standards) as a means to continuously improve BCBSNC’s information related principles, strategies and other artifacts.” Read more
Ian Harris of Search Engine Journal recently wrote, “Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics.” First off, Harris suggests thinking like a user: “Simply put, if you’re going to optimize for the user, you need to think like the user. In the world of semantics, keywords just don’t cut it… Take the above example. You can see that semantics for a generic term already highlights a wealth of information that a search engine has matched to the keyword. Imagine you are building up your semantic relevance for your delivery service. Optimization on your website should be geared towards information surrounding that service, not only to gain a ranking within relevant SERPs, but to provide answers relevant to your expertise. This could mean you’re providing information about your delivery service, the logistics of your business, and what’s happening in the industry. If the site only focuses on keywords, opportunities will be missed.” Read more
The Journal of Medical Semantics has published an article by Alejandro Rodriguez Gonzalez, Alison Callahan, Jose Cruz-Toledo, et al, entitled “Automatically exposing OpenLifeData via SADI semantic Web Services.” The abstract begins, “Two distinct trends are emerging with respect to how data is shared, collected, and analyzed within the bioinformatics community. First, Linked Data, exposed as SPARQL endpoints, promises to make data easier to collect and integrate by moving towards the harmonization of data syntax, descriptive vocabularies, and identifiers, as well as providing a standardized mechanism for data access. Second, Web Services, often linked together into workflows, normalize data access and create transparent, reproducible scientific methodologies that can, in principle, be re-used and customized to suit new scientific questions.” Read more
Praescient Analytics is looking for a Programmer in Alexandria, VA. According to the post, “The goal is to research and simulate social bot behavior, signature detection methods and fraud countermeasures. The project begins with understanding how social bots generate text commercially, and how natural language processing (NLP) could enhance current practices. Developers will simulate automated text generation that incorporates advances in NLP technologies. The project then moves into understanding how social bots interact temporally and how these mechanisms are detected by companies fraud detection. Developers will simulate bot interaction as well as network clustering and growth as a result of this behavior.” Read more
Joel Gurin of Information Week recently wrote, “Watson‘s venture into healthcare is part of a new movement to data-driven medicine. The federal government has recently released large amounts of data from the Centers for Medicare and Medicaid Services and the Food and Drug Administration, among other agencies. At the same time, several other trends — the use of electronic medical records, an explosion of data about the human genome, and advances in data analysis — have given us the potential for a revolution in healthcare. We can look forward to more data-driven diagnostics, treatment plans, and predictive analytics to determine the best treatments more scientifically.” Read more
Nicole Laskowski of SearchCIO recently wrote, “When Brett Goldstein was appointed as Chicago’s first chief data officer (CDO) in May 2011, he found himself in the middle of a classic IT struggle. The city’s data was spread across the municipality and mired in silos, making it difficult to get a holistic view… That needed to change — in a hurry. The city was set to host the North Atlantic Treaty Organization (NATO) Summit in May 2012. The event would bring in heads of state — and throngs of protesters — to Chicago. Goldstein wanted to provide public safety officials with better ‘situational awareness,’ or the ability to understand what was happening in any given place at any given time. To do so, Goldstein, who became Chicago’s CDO/CIO in 2012, needed to break data out of silos in a cost-effective manner that didn’t require overhauling the city’s infrastructure.” Read more
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