What a yo-yo act the last few days have been for Google and its Android platform. The downs — the ‘Net aflutter with accusations that Google colluded with or at least kowtowed to Verizon on net neutrality for the sake of its mobile OS, and Oracle launching a lawsuit against the search engine giant for Java patent infringement in the mobile OS – collided with the ups. That included research firm Gartner pointing to a 50 percent second-quarter rise in sales for Android-based phones to move Google’s OS ahead of Apple’s IOS-based iPhone, iPad and iPod touch, and Digitimes Research’s statement that it expects Android smartphone shipments to hit the 55 million unit worldwide mark this year.

Well, put another tick in the up column: AdaptiveBlue has made its GetGlue semantic app available for the Android platform, following up its iPhone debut. It hadn’t been the next OS on AdaptiveBlue’s agenda to get the mobilized version of the service, which lets users check in to share books or movies or other media they consume, see what their friends are watching or listening to, and get on-the-go suggestions of the same. But vp of business development Fraser Kelton says the Android crowd couldn’t wait.

“We were getting email to the tune of ten or more per day saying you need to support this – bold, all caps, exclamation point emails,” he says. “That level of intense anticipation wasn’t something we thought that the community had.” He suspects part of the appeal is that, as with the iPhone, Android devices are beckoning primarily to tech-friendly consumer users who get excited about social apps.

Accommodating Other Mobile Platforms

That doesn’t mean Blackberry, Palm webOS and other smart phone users are completely being left out of the picture. GetGlue also has rolled out a lightweight mobile site so these individuals can still check into the content they’re consuming. “It will be the entire check-in experience to check into TV shows, books and movies, to be able to see what friends are consuming in real time,” he says. What won’t be live is the ability to rate and get recommendations. “The response for Blackberry and other device platforms is still strong, but I will say it’s been nothing like for the Android,” Kelton says.

Some of the other aforementioned platforms may get an app to themselves before AdaptiveBlue turns its attention to the upcoming Windows 7 mobile phone platform, which should launch later this year. That might disappoint some 90,000 Microsoft employees who apparently have been promised a mobile phone based on the OS when it’s real, but so be it. “There are some other platforms with significant user bases that are live that we have to think about ahead of time,” says Kelton.

The path to transporting the app among the iPhone and Android mobile platforms was eased some by Adaptive Blue’s use of Titanium cross platform-development environment. “That helped catalyze the development of both the iPhone app and Android app – it let us share a consistent look and feel in the user experience across the two devices.” Titanium, by the way, has a Blackberry beta on the way, which may give a clue about which smart phone platform gets Adaptive Blue’s attention next.

Other news on the GetGlue front are some new sticker partners, including Revision3 Internet TV for the geeks set. Showtime’s adding stickers for Weeds and the upcoming “cancer comedy” The Big C, while Barnes & Noble is introducing stickers for interacting with its Nook. HBO is expanding its sticker support to reward those who are down with its network, not just specific series.

Kelton won’t specify what ROI HBO has seen so far from its engagement with Adaptive Blue for this with specific shows like TrueBlood, but says that it has “seen a noticeable impact across the social web, a deeper level of engagement with Facebook and Twitter followers–more buzz across those networks that leads to an incentive for tuning in during the initial airing of a show, which is a profound thing they look to achieve. They believe in the platform that we created for making that happen.”

• Don’t forget to propose your startup for our Semantic Web Impact Awards. The deadline is Sept. 15.

SemTechBiz is Less Than 2 Weeks Away

The Semantic Tech & Business Conference (SemTechBiz) is coming to San Francisco on June 3-7! Join us for case studies, innovative panels, tutorials, and keynotes that will provide you with practical advice, hands-on guidance, and breakthrough approaches to solving business problems with semantic technology. Passes go up $200 at the door. Sign up now and save !