Delivering Q&A Pairs Helps Drive Consumer Loyalty through Higher Frequency and Retention on Ask.com

SAN JOSE, CA – Wednesday, June 17, 2009 – Ask.com has unveiled its proprietary database of 300 million Q&A pairs for consumers in the United States and United Kingdom. The announcement was made today at one of the search industry’s leading annual conferences, SemTech 2009, in San Jose, California.

Using proprietary core search technology launched in the fall of 2008, Ask.com achieved the industry milestone of 300 million high-quality Q&A pairs by crawling and indexing questions and answers from numerous and diversified sources across the web. It then applied its semantic search technology advancements in clustering, rephrasing, and answer relevance to filter out insignificant and less meaningful answer formats. The result is a Q&A database that is fine-tuned to give consumers the best answer, the first time, every time through streamlined, localized, concise results to their questions. For example, the question “How do I train a puppy?” yields in-depth answers with step-by-step instructions from a series of diverse and authoritative sources across the web – giving Ask.com searchers a selection of options and resources they can use to take action. Ask.com’s unique Q&A results also are injected and blended into standard web search results pages.

“Delivering the best answers though innovations in semantic search technology is the direction in which the search industry is headed, and Ask is best-placed to lead the industry in this regard given our database of hundreds of millions of questions, and our core search technologies,” said Scott Kim, Ask.com’s EVP of Technology. “With countless answers on the web, consumers face challenges in getting the answer they’re looking for due to varied formats, redundancies, and junk answers. The Ask Q&A channel aims to cut through the clutter – and with today’s advancement, we’re well on our way.”

Research by comScore shows that consumers enter search queries on Ask.com in the form of a question three times more than on any other major search engine. Additionally, internal Ask.com research indicates that user frequency, retention, and loyalty are significantly higher within the Ask.com Q&A channel specifically.

Consumers will find the 300 million Q&A pairings database by clicking on the “Lots of Answers” link on the Ask.com homepage. For additional insights into Ask’s 300 million Q&A database, visit today’s blog post on the topic at http://blog.ask.com/.