Atigeo has announced the launch of red2012blue.com and blue2012red.com, “a free online analytical tool that empowers voter research of President Barack Obama and Governor Mitt Romney’s positions on all issues. With red2012blue.com/ blue2012red.com applies Atigeo’s xPatterns contextual semantic search platform to the candidates’ most prominent social media feeds to reveal deep insight about the candidates’ positions on a wide range of issues that matter most to the electorate.”

The article continues, “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters. The websites, red2012blue.com/ blue2012red.com, put these big data tools into the hands of voters, allowing them to move beyond linear search and make meaningful connections with the information being shared by each party and their candidates’ social media channels.”

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Image: Courtesy Atigeo