[Editor’s Note: This week, we welcome Yefim “Jeff” Zhuk of Sallie Mae as he presents a series on Knowledge-Driven Architecture. This series follows up the author’s presentation at the recent international 2011 Semantic Technology Conference San Francisco and further expands on the subject of integrated software and knowledge engineering, originally described by Mr. Zhuk in the book “Integration-ready Architecture and Design.” Part I | Part II | Part III]
Part IV – Creating a semantically rich service environment locally and across industry
Part III focused on the Conversational Semantic Decision Support (CSDS) and related Use Cases.
This example can be expanded from requirements to design and development phases, including hints on service names and application messages. Standards, recommendations and best practices offered by W3C  can serve as the base for conversational scripts, which would help a SME, (in this case, a software developer) to successfully implement them and create a truly semantically rich SOA environment.