Cait O’Riordan recently shared the successes of BBC Online throughout the Olympics. She writes, “The BBC’s promise was to deliver coverage of every sport from every venue, and we certainly achieved this with our digital coverage: from the blue ribbon events like the 100m final all the way to the first taekwondo heats, the multi-faceted entirety of the Olympics was available to watch throughout the day across online and Red Button. Overall, this comprehensive coverage drove very large amounts of traffic to the Sport website and to Red Button channels.”

She goes on, “And the peak audiences for Team GB’s medal moments were bigger than anything we’ve ever seen. Over a 24 hour period on the busiest Olympic days, Olympic traffic to bbc.co.uk exceeded that for the entire BBC coverage of FIFA World Cup 2010 games. On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and we shifted 700 Gb/s. BBC Sport Online’s most requested live video stream was of the Tennis Singles Finals, where Andy Murray and Serena Williams were victorious.”

O’Riordan continues, “Audiences quickly grew accustomed to being able to switch between up to 24 streams. In between the peaks of Team GB medal moments, our data clearly shows people moving across streams to check out a whole host of different events. For example, around 6pm on Saturday 4th, audiences finished watching GB Gold in Women’s Team Pursuit Cycling on stream 7 to take a look at the end of Brazil v Honduras in the football on stream 6, before switching back to stream 7 as the cycling action kicked off again.”

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Image: Courtesy BBC