Jamie Beach recently interviewed Marina Kalkanis, Head of Media Services at the BBC regarding the BBC’s online coverage of the Olympics. Kalkanis stated, “For the UK audience the 2012 Olympics online offering changed the way our audience engage with digital media. We shattered previous records for consumption across desktops, mobiles, tablets and TVs. We found that TV and mobile usage grew by orders of magnitude and we’ve seen sustained growth afterwards. With 24 live streams and 2500 hours of VOD available across all these devices, our challenge was to ensure that audiences could find the events they wanted to watch. With the Olympics we introduced the Interactive Video Player (IVP) with the chapter markings and event switching.”

She went on, “The interactive UI for the Olympics was built to appeal to sport fanatics as well as more casual Olympic fans. By bringing all of the coverage into a simple consistent set of dynamically generated pages it was possible to cater to a viewer who just wants to follow the highlights as well as a viewer who wants to deep dive into a single discipline and immerse themselves in the stats and competitors. The audience loved it, they discovered sports they hadn’t watched before. The Semantic Publishing platform that we built collected realtime stats from Locog and exposed an API which was then used both for chapter points and extras within the video player as well as feed the apps and web pages.”

Read the full interview here. You can also learn more about how dynamic semantic publishing empowered the BBC sports site during the 2012 Olympics at this week’s SemTechBiz UK.

Image: Courtesy London Olympics