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Bing Gets a Makeover

Lance Ulanoff of Mashable reports, “Bing has been reinvented, offering enhanced search results that tap into the power of social media. Microsoft has done this by pulling people out of search results and putting them in their place: A right-hand social column that will eventually include Facebook, Twitter, Google+ Quora and LinkedIn integration, as well as people who may know something about your most recent Bing query. It even offers a way to ask questions on your favorite social network, directly through Bing.”

Ulanoff continues, “It’s something of an about-face for the Number 2 search engine, which up until earlier this year has been slowly but surely integrating Facebook information (like “Likes”) directly into Bing Search results. This update is actually Phase 2 of a major overhaul. Bing quietly rolled out the first part last week. It stripped away the right column of results information (leaving a large white well) and moved a more concise “Related Searches” to a small middle column. Facebook Likes results integration remained, but appeared as a more subtle, gray thumbs-up next to the result, and there was a lot of white space on the right.”

Read more here.

Image: Courtesy Bing

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