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Bing Hopes to Get Search Bang From Wolfram Alpha

Microsoft’s Bing search engine has generated a lot of buzz since its debut in June, grabbing almost 10 percent of the search market.

Now Bing hopes to get to the next level by integrating “knowledge engine” Wolfram Alpha into its search results. Microsoft announced a partnership with Wolfram Alpha that will include health, nutrition and math data in Bing search results.

(The Wolfram Alpha blog discusses the partnership, as does the Bing blog.)

The New York Times‘s Bits blog explains how it works:

When users type a food item like “chicken breast” into Bing, the results will include a box showing the nutritional information for it. Bing users will also be able to have access to a body-mass index calculator or to plot certain formulas on a graph.

Here’s a screenshot of what a Bing search for BMI calculator would turn up:

2018.bmi.png

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