A recent article reports, “BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has closed a $7.8 million round of Series C Funding. The funds will be used to enhance the technology platform key to the company’s success; introduce new advertising products for today’s social and conversational web, and to double its sales and account management team.”

The announcement continues, “Bridgescale Partners anchored the new round with existing investors Adams Capital Management and others. Bob Colman, a veteran of investment banking, supplemented the round, and the company also secured debt financing from Bridge Bank. With revenue growing faster than 50 percent per quarter, the investment will serve to support BuzzLogic’s shift in business strategy and new product development to fuel the company’s rapid growth.”

Dave Hills, CEO of BuzzLogic added, “BuzzLogic is a very different company than it was two years ago and growing revenues greater than 50 percent a quarter proves that… Before we were helping brands understand what consumers were saying, now we’re helping brands engage with the consumers by activating media for them. Before we were listening. Now we’re listening and engaging at huge scale. The current round of funding shows confidence in our new business model and takes us to profitability.”

Image: Courtesy BuzzLogic

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