At the recent SemTech Berlin conference, husband-and-wife team Michael Trevor McDonald and Kim Chandler McDonald, CTO and Executive VP, respectively, of KimmiC, led a session that discussed a marriage of a different sort: that between the Semantic Web and the user interface. The session was described as providing the audience insight into the benefits of the semantic web, given that so much of the world’s economic brain/ecosystem is tied up in the relationships between companies, consumers and suppliers – an interaction between systems and people that is a real-life ‘Matrix’ whose ubiquity is hampered by the lack of a common way of talking about things such that they can be utilized and shared simply, and in a confidential, secure, and vendor-neutral manner.
The Semantic Web Blog had an opportunity to have an email discussion with the Australian-based minds behind KimmiC, and its FlatWorld cloud-based technology for enabling the global, digital economy, to learn more about the SemWeb/UI marriage.
Semantic Web Blog: Help us better understand this idea of The Matrix in the context described – considering the movie, is that a positive analogy and what does the Semantic Web have to do with it?
Michael: I think we can use the analogy pretty well as is. What we have seen in the market is essentially a few large companies trying to subvert the intent of the web into a controlled matrix (controlled by them) that they can exploit – it is, in fact, the cornerstone of their business models.
We view that consumers, once they become more aware of it, will see themselves as a “knowledge/insight” commodity in that they a) control their information and b) control who, when and where (what part) companies/friends/family etc. have access to them – it is most probably the next big frontier.