Want to keep your high-risk customers from heading out the door? Well, Framed Data wants to give you a hand.
The company, which today announced that it has raised $2 million from Google Ventures, Innovation Works, Jotter, and NYU Innovation Fund as well as a number of angels, applies machine learning to ending subscription churn. It’s focused especially on B2B SaaS companies, uncovering less than obvious behavioral traits of churned users and applying that knowledge for future use, says director of marketing Tim Wu.
“Churn is the biggest pain we can tackle,” he says, providing the company a way to distinguish itself in an increasingly commoditized data analytics space. And in the B2B SaaS market, “the lifetime value of customers is really clear – they know that if customers leave, they lose x dollars.”