Business

How Job Sites Could Improve with Semantic Web Technologies

8214124711_a9f6738627_zKurt Cagle, a Principal Evangelist for Semantic Technologies at Avalon Consulting recently wrote, “I’m not a recruiter. I have from time to time submitted resumés for jobs to Monster or Linked-In to individual company sites as a developer or architect, but even there I’ve discovered what millions of job hunters already know: submitting online resumés is a pain. Consider the process. You create a profile, identifying yourself to job submission system X. This site may or may not have a way of uploading a text resumé, but one thing you find in the data management space is that structure matters, and the farther you deviate from the structure, the harder it is for some OCR Artificial Intelligence to actually make sense of what you’ve written.” Read more

Semantic Search for the Rest of Us: Tips for Businesses

sej-1Ian Harris of Search Engine Journal recently wrote, “Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics.” First off, Harris suggests thinking like a user: “Simply put, if you’re going to optimize for the user, you need to think like the user. In the world of semantics, keywords just don’t cut it… Take the above example. You can see that semantics for a generic term already highlights a wealth of information that a search engine has matched to the keyword. Imagine you are building up your semantic relevance for your delivery service. Optimization on your website should be geared towards information surrounding that service, not only to gain a ranking within relevant SERPs, but to provide answers relevant to your expertise. This could mean you’re providing information about your delivery service, the logistics of your business, and what’s happening in the industry. If the site only focuses on keywords, opportunities will be missed.” Read more

Expert System Extends the Cogito API Portfolio

Expert System LogoPALO ALTO, CA–(Marketwired – Nov. 17, 2014) – Expert System (EXSY), the leader in semantic technology, announced today the availability of the Cogito API. As a fully configured API series, Cogito API transforms a business’ ability to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.

Using Cogito API, the topics, concepts, entities, relationships and sentiment expressed in any massive collection of text can be analyzed and understood; the data output is returned in a UTF-8 JSON or XML format and made instantly ready to use in enterprise solutions ranging from customer care, sentiment analysis and advanced business intelligence. Read more

How To Improve Self-Service Support

steponeStepOne’s first product, Contextual Care, is a contextually-based recommendation engine designed to help a company’s customers service themselves online. It leads them to the information they need in realtime based on factors such as applying what a company knows about a customer to predicting the question he might ask; matching content to the question based on machine learning algorithms; and getting smarter about doing that by continuously learning through customer interactions.

It became clear to StepOne as it deployed this product with its clients that in many cases, the clients first needed to have a higher definition view of their self-service content to make the best calls for their customers. Now, it’s debuting Care Profiler, a diagnostic tool to help clients assess the quality of their self-service support libraries and boost them to better address customer issues.

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Elastica Launches Solution for Securing Critical Content in Box

elastica1SAN JOSE, CA–(Marketwired – Nov 12, 2014) – Elastica (www.elastica.net), the leader in Data Science Powered™ Cloud Application Security, today launched its ContentIQ™ technology for Box Securlet™ (http://www.elastica.net/box/). ContentIQ™ uses advanced semantic analysis engines to automatically classify and categorize a wide range of content stored in Box, enabling granular controls for security and compliance. ContentIQ™ is now shipping as part of Elastica’s Box Securlet™ and is available in the Box Marketplace. Read more

How To Really Hear The Voice of the Customer

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Image courtesy: https://www.flickr.com/photos/carbonnyc/

There’s a whole lot of customer information out there, including the verbatim comments companies record as part of customer call center surveys or other voice-based interactions. At Verizon Wireless, for example, more than 190 million customers call in daily, weekly and monthly, and sound bites from them during after-call surveys, each a few seconds long, added up to about a ton of data that wasn’t being factored into its customer analytics efforts.

“We had the information, the WAV files, but we couldn’t analyze them with the same lens and same tools” Verizon was bringing to the text – emails, social media, surveys, and so on – commentary from its customers, according to Lorraine Schumacher, Director of Operations Customer Business Intelligence at Verizon, during a recent webinar hosted by customer experience management vendor Clarabridge. Verizon had been using Clarabridge’s technology to monitor its various listening posts to drive strategic business decisions based on analyzing text and sentiment in social media and other sources.

Now, it saw an opportunity to transcribe its WAV files of direct customer feedback so that the information in them could be processed and analyzed to support those same ends. Speech recognition and analytics vendor Voci Technologies partnered with Clarabridge to support those goals.

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Eversight Transforms In-Store Promotions with Machine Learning and Predictive Analytics

eversightPALO ALTO, Calif.–(BUSINESS WIRE)–Eversight™, the leading provider of software designed to improve promotion effectiveness and make better use of trade promotion dollars, announces Eversight for Consumer Goods™, a cloud-based Offer Innovation solution that enables retailers and consumer goods manufacturers to try out thousands of different promotions with real shoppers on digital platforms. Micro-testing provides insights useful for informing the traditional in-store promotional calendar, which represents more than $300B in spending in the U.S. annually. Multiple top consumer goods manufacturers, including Unilever and BIC, currently use the solution.

Built on the Eversight Cloud platform, Eversight for Consumer Goods leverages recent advances in predictive analytics, machine learning, and data science to enable manufacturers to optimize in-store promotions by real-world-testing hundreds or thousands of different promotional offers. Read more

Better Cloud Storage is About Search, Not Big Data

MarkLogicMark Albertson of The Gospel Herald recently wrote, “Much of the conversation surrounding the cloud storage industry today is centered on managing the demands of big data. Yet the real story may well be how cloud technology vendors are moving to better search and organize the vast amount of data collected by Fortune 500 companies on a daily basis, and the potential problems this trend may cause for cloud storage firms such as Box or Dropbox. One of the companies at the front line of ‘smarter data’ as opposed to just ‘big data’ is MarkLogic, a database company based in San Carlos, California, who has been working with major global firms since 2001 to improve search and draw valuable meaning from the data being collected, a process often referred to as working within the semantic Web.” Read more

Sprylogics Develops Innovative Mobile Application to Address Sports Information Market

sprylogicsNov 5, 2014 8:30 a.m. ET — Sprylogics International Corp. (“Sprylogics” or the “Company”) (SPY), a technology provider of local mobile search, semantic search and messaging solutions for consumers and businesses is pleased to announce that it has developed a new app, “Breaking Sports.”

Breaking Sports tracks social media in real-time for significant sports information and events and distributes summarized information through real-time push notifications to consumers. By utilizing advanced artificial intelligence techniques, Breaking Sports can detect events as they happen and as they are announced in social media, determine nature of the events, attribute events to participants, summarize source articles, index the underlying information, provide search of events and articles and send alerts to fantasy players, sport fans and enthusiasts. Read more

IBM Launches Watson Explorer for Better Business Analytics

watsonDaniel Gutierrez of Inside Big Data reports, “IBM has announced the availability of a cognitive-infused Watson Explorer, a powerful combination of data exploration and content analytics capabilities. Typical organizations only use 12 percent of their data, leaving a wealth of untapped information across the enterprise that could be leveraged to make smarter decisions. Watson Explorer equips users with the information and analytics capabilities which can help them to deliver better performance and real-time results. Watson Explorer has enabled hundreds of customers to connect with their data, build information-centric applications and helped them to improve the quality and speed of their decision making.” Read more

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