Social Media Semantics

Gnip Acquired by Twitter

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Twitter has acquired Gnip, a social data provider that we have covered in the past. According to Chris Moody of Gnip, “Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions. This acquisition signals clear recognition that investments in social data are healthier than ever. Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions.” Read more

Twitris Measures Sentiment About Indian Elections

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Oneindia News recently shared a new case study of how Twitris was used to measure sentiment about the current elections in India. The article begins, “Based on 900,000 tweets collected from 15 states about three major political parties (BJP, Congress and AAP), our analysis shows how people talked about and reacted to each political party. Using Twitris, their Collective Social Intelligence platform, the researchers at the Ohio Center of Excellence in Knowledge-enabled Computing (Kno.e.sis) at Wright State University processed each tweet to compute sentiment about the mentioned political party. One parameter to measure popularity is to check which political party gets most positive sentiment or least negative sentiment. Just counting negative (or positive) sentiments on a politician provides, as in this Deccan Herald story, provides little useful information about the state of electorate.” Read more

Google, Facebook, and the Cold War

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Ron Callari of Inventor Spot recently wrote, “It’s hard to say, looking twenty to thirty years into the future, just how different the digital landscape will look. Semantic Technology, Augmented Reality, Virtual Reality and Web 3.0 are presently only toddling along in their infant stage. What they will look like in the next few decades is only guesswork on our part.  However if we were pressed to gamble on the outcome, a smart man’s wager might be that the last two digital super powers left standing will be Google and Facebook [with the possible exception of China]. A CNN Money report describes this evolution as analogous to the ‘Cold War,’ to conjure up imagery of what transpired between America and the Soviet Union, post World War II.” Read more

Microsoft Works to Make Office 365 Smarter with Machine Learning

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Juan Carlos Perez of InfoWorld reports, “Microsoft will add new software, developer tools and capabilities to Office 365 in an attempt to make the cloud applications suite a ‘smarter’ product that is better at helping people interact at work. At its SharePoint Conference, which kicks off in Las Vegas on Monday, Microsoft will demonstrate a new machine learning application code-named Oslo designed to understand how employees work in Office 365 and with whom. Oslo will base its insights on a variety of signals gleaned from how people use Office 365′s components, like Exchange Online for email, OneDrive for Business for storage, Lync Online for IM and video conferencing, SharePoint Online for team collaboration and Yammer for enterprise social networking. Microsoft calls this information the Office Graph.” Read more

Make the Most of Social Media with Latent Semantic Analysis

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Nathan Robertson of Business2Community recently wrote, “Now that business owners are starting to take social media seriously, they are finding that understanding the information that is coming to them at lightning speed has a way of getting away from them before they can make any sense of it. This new form of big data means the creation of a new way of aggregating and breaking down data so businesses can understand what consumers and potential consumers are saying about them, who is buying from them, who isn’t—and why not.” Read more

Oracle Social Cloud Improves Usability of Social Measurement and Monitoring Tools for Global Customers

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REDWOOD SHORES, CA–(Marketwired – Jan 6, 2014) – Oracle (NYSE: ORCL)

 

News Summary
In today’s hyper-connected, global marketplace, social solutions require the ability to listen, engage, publish and learn across multiple regions, languages and cultures. To help organizations meet their social business objectives, Oracle Social Relationship Management (SRM), an Oracle Social Cloud business solution, has been extended to support new languages, data sources and capabilities.

 

News Facts

 

  • Enabling customers to improve social monitoring and management capabilities globally, Oracle announced extended language and data support for Oracle Social Relationship Management (SRM). Read more

Hinge Brings Semantic Tech to Finding a Relationship

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Rob LeFebvre of Cult of Mac reports, “55 percent of Hinge users are looking to find a relationship, according to internal user surveys by the app developer. 35 percent want to find good dates. Only 5 percent admit to just wanting a hookup. That’s a huge contrast from other apps like OK Cupid or Tinder, said Hinge developer Justin McLeod, who spoke to Cult of Mac over Skype. His goal, he said, was to create a much better dating app, one that was just as easy to join as Tinder, but with more quality results. It seems to be working, as the app is growing by 10 percent every week.” Read more

Parllay Advances the Social Media Management Paradigm

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Seattle, WA (PRWEB) November 14, 2013 — Starting today small and medium size businesses will have access to Parllay’s sophisticated enterprise-level capabilities for a fraction of the cost. Parllay’s audience centric platform re-imagines the way businesses use social media tools to acquire, engage, retain and monetize their fan base.

 

Businesses of all sizes struggle with finding the right social media tools, due to product fragmentation at the lower-end of the market and high cost of advanced solutions at the high-end of the market. Parllay solves the problem of fragmentation and high cost with its unified portfolio of platforms, making it a one stop shop for all social media management tasks. Read more

Take A Peek At Some Semantic Halloween Treats

rsz_bones5How can the semantic web help you participate in and celebrate Halloween this year? We trolled around and came up with a few ideas:

* Still haven’t found just the right costume yet for tonight’s festivities (for you, that is – we’re sure the kids have had theirs planned for some time). Perhaps you’re thinking hard about a do-it-yourself skeleton theme, but aren’t sure of the details for creating the most realistic effect? Well, if you head over to semantic search engine DuckDuckGo’s science goodies section, you’ll get a quick response on the number of bones in the human body, courtesy of Wolfram/Alpha computations. You can take it from there.

* OK, costume’s in check. Now how about what to do while wearing it?

sensebotscreenSemantic search engine SenseBot might be a help here, pointing you to information it’s extracted from web pages and summarizing them in a, well, sensible way, as well as offering a cloud of the concepts it’s discovered for you to further narrow your agenda. The results can be a little off here and there, but it’s nice to have an option to further narrow a search, like one for adult activities to partake in on Halloween, to something more granular, like those designed for the “scare” factor.

Read more

InTTENSITY Successfully Completes Social Media Pilot Program for U.S. State Department

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Catonsville, MD (PRWEB) September 30, 2013 — InTTENSITY Corporation, a leading social media analytic and measurement company was awarded a Federal contract with the US State Department. InTTENSITY used its flagship software product, Social Media Command Center®, as part of a pilot project to demonstrate how the State Department can utilize Social Media to better discern sentiment within populations around the globe.

On Sept. 30, 2013, the pilot was completed with glowing results – on time and on budget. The project demonstrated the value of Social Media as a measurement tool. Read more

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