NEW YORK, NEW YORK–(Marketwired – May 15, 2013) - ADmantX, the next-generation contextual analysis and semantic data provider, today announced that it has been included in Gartner “Cool Vendors for E-Commerce, 2013″ report, published on April 9, 2013, and authored by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank.
The report reviews five vendors that provide innovative offerings in the digital marketing, social products, and digital and social e-commerce space. The main issue limiting the online advertising market is the disconnect between advertisement placement and the relevance of the copy. This is due to the reliance on keyword frequency without considering the meaning. Ads may appear on pages that have little significance to the assigned page or may produce counterproductive effects. Semantic technology automatically extracts the meaning in text to increase the relevance of ads, and maximize the website visitor’s receptiveness to advertising content. Read more