Marketing & Advertising

WEBINAR: Monetizing Content with Semantic Technologies

Webinar: Monetizing Content with Semantic TechnologiesDATE: Wednesday, October 15, 2014
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees

About the Webinar

Register Now!Semantic technology solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology opens doors to better understand context and intent in search, and ultimately achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can understand article content and select contextually relevant adverts to most effectively monetize content for advertisers and publishers.

  • Discover how semantic technology helps thousands of advertisers reach their audience in a meaningful way, and helps hundreds of online publishers monetize their content.
  • Learn how semantic technology reduces errors and time spent by marketers when defining their campaigns and yield better overall results.
  • Understand some of the challenges that come with semantic technologies and how to address them ahead of time.
  • Go behind the scenes with semantic and linguistic processing of web pages.

We hope you will join us on October 15, 2014 for this free webinar.

Register today to reserve your spot!

 

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How Semantic Search Predicts the Future

11066925735_dbe0318b25Daniel Newman of Forbes recently wrote his third and final article in a series on the future of marketing and how that future is interwoven with semantic search. Newman writes, “The internet is getting smarter and this growing intelligence and insights is populating a new kind of semantic web that is providing more than just the most relevant results for people searching, but also some key data to marketers that may just tell us about intent. For movie fans out there, you may remember the movie Minority Report. In this Tom Cruise feature film the star would go out and stop crimes before they would happen as intelligence reached a point where it could see a crime that was about to be committed. At the time the concept seemed pretty far fetched, but really this type of intelligence is very similar to how the semantic web may be able to tell you who may be your next big customer.” Read more

ADmantX Raises $2.4 Million to Continue Company Growth

ADmantXNEW YORK, NEW YORK, Jul 31, 2014 — ADmantX, the next-generation contextual analysis and semantic data provider, today announced the completion of $2.4M financing. As demand for new audience data and semantic targeting increases, the investment will support the company’s strategy for commercial expansion and evolution of its product line.

Increasing reliance on data for brand protection, audience profiling and optimizing the match between ads and page content require solutions for targeting that are innovative and effective. Read more

Semantic Search is the Future of Marketing

droidsDaniel Newman of Forbes recently wrote, “Businesses today are largely online and they have in droves taken their web presence from where it was a few years ago which was likely an “Online Brochure” to some type of second generation website that considers trends such as social media, content marketing, and of course search engine optimization. The reason we as business owners do all of this isn’t because we love technology (not all of us, at least), but rather because we know that people are doing more and more of their research about what they want to buy, and who from, online.” Read more

sovrn and Temnos to Deliver Smarter Online Ads

sovrnlogoBOULDER, Colo. & SAN FRANCISCO–(BUSINESS WIRE)–sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced it is partnering with Temnos, a leading content analytics company, to analyze, filter and organize millions of pages of content across sovrn’s network. Using the Temnos Content Intelligence Platform, sovrn will be able to deliver highly targeted content and more relevant online ads, giving publishers more opportunities to monetize their content and marketers the ability to maximize reach, performance and brand awareness. Read more

How to Align Content Marketing and Semantic Search Optimization

gooauth

Dave Lloyd of ClickZ recently wrote, “2014 has been heralded the year of content marketing. At the same time, we’re optimizing our search marketing practices for the semantic search environment. Together, there’s a need to merge the two different objectives into a unified strategy. From a search marketing perspective, it makes sense to integrate content marketing and semantic search optimization practices. The introduction of Hummingbird has taught us to deploy search optimization strategies that contextualize queries. Digital marketing with content, on the other hand, is deployed to drive traffic and engage prospects. You can see where the two might combine to form a natural single-track strategy, right? Read more

Peer39 By Sizmek Launches Weather Targeting For Programmatic Buying

peer39

NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, agencies and trading desks can target programmatic buys using a variety of pre-bid weather data attributes including temperature ranges, presence of various weather events, current conditions, flu severity and, soon, pollen counts. Read more

NTENT Wins 2014 Voltage Award

ntent

NEW YORK–(BUSINESS WIRE)–NTENT [formerly Vertical Search Works], a semantic search technology company delivering cross-channel content and advertising experiences, has been recognized as a leader in the industry, winning the award for “Large Technology Innovator.” Hosted by SmartCEO Magazine, the Voltage Awards celebrates the increasing role that technology plays in the business community and recognizes leaders for their creative vision and innovative solutions. Read more

ADmantX Awarded Patent for Semantic Advertising Technology

ADmantX

NEW YORK, NEW YORK — (Marketwired) — 04/10/14 — ADmantX, the next-generation contextual analysis and semantic data provider, today announced that the U.S. Patent and Trademark office has awarded patent US 8543578 B2 for its flagship semantic technology. The ADmantX technology automatically comprehends content in both advertising messages and page content to ensure brand-safe, effective ad delivery.

 

The lack of relevance between advertisements and page content continues to be one of advertising’s biggest challenges. Most providers rely on technologies that use cookies and keywords to serve ads. Because these technologies are unable to understand the meaning or context of page content, ads could be placed with inappropriate, non brand-safe content. Read more

Bring On The Marketing Experts In Social Analytics

priusLast week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that space, experts continue to bring value.

Speakers at the event provided examples of how expertise at social analytics matters in the marketing realm, including David Rabjohns, CEO of MotiveQuest, which offers an online anthropology approach to helping brands identify the social “tribes” who may be targets for their products or services, given an understanding of what it is those tribes are most passionate about and a way that the brand can connect with those passions.

Take the case of the company’s work with Toyota on its Prius hybrid car: Rabjohns said that MotiveQuest’s online social research for the company revealed that Toyota would be mistaken to think it was selling a car and talking to users about saving money on gas.

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