Industry Verticals

Smart Search Relies On Getting That Product Data Right

cameraSupply chain and products standards organization GS1 – which this week joined the World Wide Web Consortium (W3C) to contribute to work on improving global commerce and logistics – also now has released the GTIN (Global Trade Item Number) Validation Guide. In the states the GTIN, which is the GS1-developed numbering sequence within bar codes for identifying products at point of sale, is known as the Universal Product Code (UPC).

The guide is part of the organization’s effort to drive awareness about “the business importance of having accurate product information on the web,” says Bernie Hogan, Senior Vice President, Emerging Capabilities and Industries. The guide has the endorsement of players including Google, eBay and Walmart, which are among the retailers that require the use of GTINs by onboarding suppliers, and support GTIN’s extension further into the online space to help ensure more accurate and consistent product descriptions that link to images and promotions, and help customers better find, compare and buy products.

“This is an effort to help clean up the data and get it more accurate,” he says. “That’s so foundational to any kind of commerce, because if it’s not the right number, you can have the best product data and images and the consumer still won’t find it.” The search hook, indeed, is the link between the work that GS1 is doing to encourage using GS1 standards online for improved product identification data with semantic web efforts such as schema.org, which The Semantic Web discussed with Hogan here.

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Image Search for the Perfect Pair of Shoes

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According to a new article out of Mobile Marketing and Technology, there has been a breakthrough in the area of image search. The author states, “British company Cortexica has developed the first software in the world that will help consumers to purchase the perfect pair of shoes. Launching on March 19th, ‘FindSimilar™ for Shoes’ takes a photo of any sort of footwear and then analyses it against a database of images.  Working like a ‘visual search engine’ it displays a range of shoes with similar characteristics such as shape, colour and design and allows the consumer to choose from a tailored selection.  The technology works by mimicking the way the brain processes images and finds similarities.” Read more

Bring On The Marketing Experts In Social Analytics

priusLast week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that space, experts continue to bring value.

Speakers at the event provided examples of how expertise at social analytics matters in the marketing realm, including David Rabjohns, CEO of MotiveQuest, which offers an online anthropology approach to helping brands identify the social “tribes” who may be targets for their products or services, given an understanding of what it is those tribes are most passionate about and a way that the brand can connect with those passions.

Take the case of the company’s work with Toyota on its Prius hybrid car: Rabjohns said that MotiveQuest’s online social research for the company revealed that Toyota would be mistaken to think it was selling a car and talking to users about saving money on gas.

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Retail Analytics Firm Raises $8M from Investors Like Nike

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Apparel.com reports, “Reflektion, a retail analytics firm, has raised $8 million in a Series B funding round led by Intel Capital and including NIKE, Inc. as well as several private investors. Reflektion provides a predictive analytics platform for retailers and brands through an easily deployable Software-as-a-Service (SaaS) model. The company plans to use the funding to support its customers — including Converse, Inc., which is currently piloting the technology, O’Neill, A.M. Leonard and RealTruck — and to launch broadly its ecommerce and business intelligence solutions in the market. The resources will also be used for additional product development, plus expanded sales and marketing activities.” Read more

Chemical Semantics Gets $1.1M Grant to Open Up Data for Chemists

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Anthony Clark of Gainsville.com reports, “A Gainesville startup company received a $1.1 million federal grant to develop a Web portal for chemists to better share information over the next generation of the World Wide Web. Neil Ostlund, CEO of Chemical Semantics, said he learned of the grant from the Department of Energy on Friday. Chemical Semantics is developing a portal and software for computational chemists to publish and find data over the semantic web, also referred to as Web 3.0 or the web of data.”

 

Clark continues, “Chemical Semantics has created the semantic web vocabulary — or ontology — for computational chemistry called the Gainesville Core. Read more

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

Click to dowload Scott Brinker's "A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline"Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the current evolution of marketing strategy and management.” The trends Brinker identifies are:

  1. From traditional to digital
  2. From media silos to converged media
  3. From outbound to inbound
  4. From communications to experiences
  5. From art and copy to code and data
  6. From rigid plans to agile iterations
  7. From agencies to in-house marketing

While he does not mention semantics explicitly in the book, knowing Scott as we do, we were curious about his thoughts on the subject. We caught up with him to ask, “So, how does this fit in with Semantic Web Technologies?”

Brinker responded, “Semantic web technologies are a great example of how technology is continuously changing what’s possible in marketing and business. But in the absence of ‘marketing technologists’ — these hybrid professionals who can translate technology capabilities to marketing opportunities, and vice versa — much of that potential remains untapped.”

“Structured and linked data can have such a tremendous impact on shaping customer experiences in a digital world. While not every marketer needs to understand the technical layer of how to make that happen, they need to have a sense of what’s possible — and they need to be able to work with more technical talent, as part of the modern marketing team, to make it happen.”

Brinker, who coined the term ”Chief Marketing Technologist,” is offering the 40-pager as a free download on his website.

 

The Office of Financial Research To Look Hard At FIBO For Financial Instrument Reference Database

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Image Courtesy: Flickr/ .reid

Ontologies are getting a thumbs up to serve as the basis for the Office of Financial Research’s Instruments database. Last week, the Data & Technology Subcommittee of the OFR Financial Research Advisory Committee (FRAC) recommended that the OFR “adopt the goal of developing and validating a comprehensive ontology for financial instruments as part of its overall effort to meet its statutory requirement to ‘prepare and publish’ a financial instrument reference database.”

The Instruments database will define the official meaning of financial instruments for the financial system — derivatives, securities, and so on. The recommendation by the subcommittee is that the OFR conduct its own evaluation of private sector initiatives in this area, including the Financial Industry Business Ontology (FIBO), to assess whether and how ontology can support transparency and financial stability analysis.

FIBO, which The Semantic Web Blog discussed in detail most recently here, is designed to improve visibility to the financial industry and the regulatory community by standardizing the language used to precisely define the terms, conditions, and characteristics of financial instruments; the legal and relationship structure of business entities; the content and time dimensions of market data; and more. The effort is spearheaded by the Object Management Group and the Enterprise Data Management (EDM) Council.

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BloomReach Uses Non-Invasive Machine Learning to Track Customers

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John Koetsier of Venture Beat reports, “Some sites are stupid. They don’t know you; they don’t know what you like; and they don’t know what you want. Even if you’re among the tiny six percent of visitors that log in, the site is the site is the site. ‘Unless you put the $4 billion a year that Amazon puts into its technology, you end up with a pretty dumb site,’ Joelle Kaufman, BloomReach’s head of marketing and partnerships, told me yesterday. ‘We use technology to unlock that potential and make every web experience — mobile, tablet, desktop — oriented around the individual and their need at that moment.’” Read more

Predixion Software and Carolinas HealthCare System Partner to Improve Care Delivery

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ORLANDO, FL–(Marketwired – Feb 24, 2014) – Predixion Software, a leading developer of collaborative predictive analytics software, announced today the joint development of Predixion Length of Stay (LOS) Insight. This software solution will allow hospitals to develop individualized care plans based on each patient’s risk factors and use this information to optimize the delivery of needed healthcare services. Carolinas HealthCare System, one of the largest non-profit healthcare systems in the nation, is co-developing this novel platform, leveraging the healthcare system’s expertise in acute care delivery and substantial investments in data and analytics. Read more

AIP Publishing and Publishing Technology Go-Live with Next Generation Scitation

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Feb 05, 2014–AIP Publishing LLC and Publishing Technology have launched the next generation of AIP’s Scitation site, serving hundreds of thousands of scientists around the world.

 

Launched on a new custom platform developed using Publishing Technology’s pub2web hosting solution, AIP Publishing and seven AIP Member Societies are now housing nearly a million articles from 47 journals, as well as conference proceedings, standards and blogs. The site also hosts Physics Today, AIP’s flagship magazine. Read more

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