PubMatic Launches Industry-First Analytics Featuring Real-Time Reporting and Natural Language Processing
REDWOOD CITY, Calif., Oct. 28, 2014 /PRNewswire/ — PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of PubMatic Analytics, a first and now best in class solution that allows publishers and media buyers to make informed real-time business decisions. In response to an industry that is now operating in real-time, PubMatic developed the first ever real-time analytics and reporting solution. PubMatic Analytics offers real-time data, actionable intelligence, and ease of use reporting resulting in superior decision-making by users.
Highlights of PubMatic Analytics include: Read more