Many eyes are turning to research being done by SEO optimization vendor Searchmetrics about the virtues of semantic markup. Exploring the enrichment of search results through microdata integration, it says it has analyzed “tens of thousands of representative keywords, and rankings for over half a million domains from our comprehensive database, for the effect of the use of schema.org markup in terms of dissemination and integration type.”
Its study is still underway but so far its initial findings include good news – that is, that semantic markup succeeds:
- Larger domains are more likely to embrace structured data markup, and the most popular markups relate to movies, offers, and reviews. That said, overall, domains aren’t flocking to integrate Schema HTML tags.