Semantic Advertising

Apple Might Use Your Heart Rate and Expression to Market to You

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Aaron Taube of Business Insider recently wrote in the SF Gate, “Apple is thinking about how it can figure out exactly how you feel at any given moment in order to show you the most relevant advertisements. In a patent application the company filed Thursday, Apple describes a hypothetical system that would analyze and define people’s moods based on a variety of clues including facial expressions, perspiration rates, and vocal patterns. To be clear, Apple patents just about everything it does, with most applications never amounting to anything with regard to the actual products Apple releases. Still it’s interesting to see how Apple is thinking about predictive, contextual advertising at such a granular level, especially in light of its battle with companies like Google and Facebook to offer search products (Siri, the App Store) that know precisely what a user is looking for — even if the user has not expressly communicated his or her desire.” Read more

Google’s Growing Database of the World’s Information, and You

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Tom Simonite of the MIT Technology Review recently wrote, “For all its success, Google’s famous Page Rank algorithm has never understood a word of the billions of Web pages it has directed people to over the years. That’s why in 2010 Google acquired Metaweb, a company building a database intended to give computers the ability to understand the world. Two years later the company’s technology resurfaced as the Knowledge Graph. John Giannandrea, vice president of engineering at Google and a Metaweb cofounder, says that will lead to Google’s future products being able to truly understand the people who use them and the things they care about. He told MIT Technology Review’s Tom Simonite how a data store designed to link together all the knowledge on Earth might do that.” Read more

Publishers Now Have an Automated Way to Match Videos to Articles

Touchstorm logoNEW YORK, Dec. 10, 2013 /PRNewswire/ – Publishers can finally align their video assets with their editorial text using content relevance technology from veeseo. Proven in Europe with some of the region’s top websites, including AOL, Axel Springer, Handelsblatt, MSN and Spiegel, veeseo adds significant value to site editorial, which results in videos with mid-article placement, higher engagement scores, and clicks that remain on the publisher site. Touchstorm partnered with Hamburg-based veeseo GmbH to bring the technology to the North American market, setting up a new venture, veeseo North America, to run the business. Read more

24/7 Media Acquires Crystal Semantics

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NEW YORK, NY–(Marketwired – Dec 9, 2013) – 24/7 Media, Inc., WPP Digital’s marketing technology company which will be merging with Xaxis early in 2014, today announced its acquisition of Crystal Semantics from ad pepper media International. Crystal Semantics is an award-winning provider of semantic advertising solutions.

 

By fully integrating Crystal Semantics’ solutions into its market-leading technology platform, 24/7 Media provides its advertiser and publisher clients worldwide with a highly advanced semantic advertising and brand safety platform that is unique in the market today.  Read more

What to Expect from Semantic Video in 2014

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Bill Drolet of Reel SEO recently wrote, “Significant changes are under way in online video and will begin percolating into the everyday experiences of consumers in the coming year. Videos will be more interactive, relevant to interests, and found in more places than ever as they displace display ads on top Web sites. End of year predictions are not unusual, but changes are rarely so impactful as what’s in store for online video in 2014. New technologies and the rapid growth of ad spending are driving it. 2013 brought the single largest percentage growth in ad revenue ever, and the market is predicted to exceed $9 billion in the U.S. in the coming months. A 2013 study by Cisco found that online video is the fastest growing consumer service offering, with over 1 billion users.” Read more

Algebraix Data’s Application, Algebrize Helps National Restaurant Chain Achieve Maximum Search Visibility

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Oct 23, 2013, 8:00am — Algebraix Data Corp., the semantic web company, today announced it has successfully helped Umami Restaurant Group, LLC (“Umami”), owner of the nationally acclaimed chain of boutique hamburger restaurants Umami Burger, achieve increased search results for its online store by applying the Algebrize application to their website.

Prior to deploying Algebrize, Umami was interested in driving increased traffic to their website, and more specifically to their online store. Umami needed a technology that could lift search engine result pages (SERPs), traffic and increase click-through rates exponentially. Read more

How Semantic Tech Can Patch Up Patch

Puneet Mehta of Street Fight Magazine recently wrote, “To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. His moves may get Patch into the black, but the company must also make substantial strategic changes if it hopes to build a sustainable business. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now. Here are six approaches that Patch can take to patch itself up.” Read more

Bottlenose Raises $3.6M to Organize Social Media Streams

Stephanie Yang of Tech Crunch reports, “Bottlenose, a web platform to organize social media streams, has raised $3.6 million in Series A funding. The round was led by ff Venture Capital and joined by Lerer Ventures, Transmedia, Advancit, Stage One Capital, Social Starts, The Social Internet Fund and several angel investors. Including a seed round in 2012, this brings Bottlenose’s total to $4.6 million. The last time we talked to them in 2012, Bottlenose was about to launch its public beta and had about 50,000 users. Bottlenose beta allows you to sync multiple accounts so all news streams are aggregated in one place. The free version is available online, and uses its sonar tool to make connections between tweets, mentions, hashtags, images and other media. CEO Nova Spivack says all new funding will go to scaling its engineering, sales and marketing operations in preparation to publicly launch its new product, Bottlenose Enterprise.” Read more

The Native Advertising Approach, Designed With The Semantics Of Content In Mind

Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means.

The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to the broader medium- and large-size publisher market. “We see native advertising as advertising that integrates seamlessly as a very natural part of site-user behavior,” says Omer Kaplan, CEO and co-founder.

Today, native advertising is about helping publishers to have not only new but better-quality and more engaging inventory to sell to their advertisers, he says. With a native approach, ad units can be customized in terms of the placement and look of sponsored content that is related to what users are reading and what they are looking for – that is, designed with the semantics of the content in mind for a more natural flow between content and ads.

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Could Top 10 US Newspapers Up Revenue by $400M with Semantic Targeting?

ADmantX has released the findings of a new study “conducted on the top 10 US newspapers by simulating A/B testing using keyword targeting/semantic targeting on 20,000 pages from each publication. The analysis noted an average increase in ad reach up to 73% and an average increase in ad lift up to 48% using semantic targeting. Optimizing the match between content and ad is a fundamental step in making the economics of digital advertising work for buyer, seller and consumer.” Read more

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