NEW YORK, Dec. 10, 2013 /PRNewswire/ – Publishers can finally align their video assets with their editorial text using content relevance technology from veeseo. Proven in Europe with some of the region’s top websites, including AOL, Axel Springer, Handelsblatt, MSN and Spiegel, veeseo adds significant value to site editorial, which results in videos with mid-article placement, higher engagement scores, and clicks that remain on the publisher site. Touchstorm partnered with Hamburg-based veeseo GmbH to bring the technology to the North American market, setting up a new venture, veeseo North America, to run the business. Read more
NEW YORK, NY–(Marketwired – Dec 9, 2013) – 24/7 Media, Inc., WPP Digital’s marketing technology company which will be merging with Xaxis early in 2014, today announced its acquisition of Crystal Semantics from ad pepper media International. Crystal Semantics is an award-winning provider of semantic advertising solutions.
By fully integrating Crystal Semantics’ solutions into its market-leading technology platform, 24/7 Media provides its advertiser and publisher clients worldwide with a highly advanced semantic advertising and brand safety platform that is unique in the market today. Read more
Bill Drolet of Reel SEO recently wrote, “Significant changes are under way in online video and will begin percolating into the everyday experiences of consumers in the coming year. Videos will be more interactive, relevant to interests, and found in more places than ever as they displace display ads on top Web sites. End of year predictions are not unusual, but changes are rarely so impactful as what’s in store for online video in 2014. New technologies and the rapid growth of ad spending are driving it. 2013 brought the single largest percentage growth in ad revenue ever, and the market is predicted to exceed $9 billion in the U.S. in the coming months. A 2013 study by Cisco found that online video is the fastest growing consumer service offering, with over 1 billion users.” Read more
Algebraix Data’s Application, Algebrize Helps National Restaurant Chain Achieve Maximum Search Visibility
Oct 23, 2013, 8:00am — Algebraix Data Corp., the semantic web company, today announced it has successfully helped Umami Restaurant Group, LLC (“Umami”), owner of the nationally acclaimed chain of boutique hamburger restaurants Umami Burger, achieve increased search results for its online store by applying the Algebrize application to their website.
Prior to deploying Algebrize, Umami was interested in driving increased traffic to their website, and more specifically to their online store. Umami needed a technology that could lift search engine result pages (SERPs), traffic and increase click-through rates exponentially. Read more
Puneet Mehta of Street Fight Magazine recently wrote, “To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. His moves may get Patch into the black, but the company must also make substantial strategic changes if it hopes to build a sustainable business. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now. Here are six approaches that Patch can take to patch itself up.” Read more
Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means.
The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to the broader medium- and large-size publisher market. “We see native advertising as advertising that integrates seamlessly as a very natural part of site-user behavior,” says Omer Kaplan, CEO and co-founder.
Today, native advertising is about helping publishers to have not only new but better-quality and more engaging inventory to sell to their advertisers, he says. With a native approach, ad units can be customized in terms of the placement and look of sponsored content that is related to what users are reading and what they are looking for – that is, designed with the semantics of the content in mind for a more natural flow between content and ads.
ADmantX has released the findings of a new study “conducted on the top 10 US newspapers by simulating A/B testing using keyword targeting/semantic targeting on 20,000 pages from each publication. The analysis noted an average increase in ad reach up to 73% and an average increase in ad lift up to 48% using semantic targeting. Optimizing the match between content and ad is a fundamental step in making the economics of digital advertising work for buyer, seller and consumer.” Read more
Ryan Lawler of TechCrunch reports that semantic video technology company Affine has a new name: “Affine Systems first came to market several years ago with a product that helped advertisers deliver video ads with some pretty impressive brand safety features. Using a semantic video technology, Affine could scan videos frame-by-frame and group them together by relevance, enabling advertisers and agencies to build their own channels or content to run campaigns against. The only problem? No one could pronounce ‘Affine’.” Read more
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In this segment of our “Innovation Spotlight” we spoke with Elliot Turner (@eturner303), the founder and CEO of AlchemyAPI.com. AlchemyAPI’s cloud-based platform processes around 2.5 billion requests per month. Elliot describes how their API helps companies with sentiment analysis, entity extraction, linked data, text mining, and keyword extraction.
Sean: Hi Elliot, thanks for joining us, how did AlchemyAPI get started?
Elliot: AlchemyAPI was founded in 2005 and in the past seven years has become one of the most widely used semantic analysis APIs, processing billions of transactions monthly for customers across dozens of countries.
I am the Founder and CEO and a serial entrepreneur who comes from the information security space. My previous company built and sold high-speed network security appliances. After it was acquired, I started AlchemyAPI to focus on the problem of understanding natural human language and written communications.
Sean: Can you describe how your API works? What does it allow your customers to accomplish?
Elliot: Customers submit content via a cloud-based API, and AlchemyAPI analyzes that information in real-time, transforming opaque blobs of text into structured data that can be used to drive a number of business functions. The service is capable of processing thousands of customer transactions every second, enabling our customers to perform large-scale text analysis and content analytics without significant capital investment.
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