semantic ecommerce

DomainsBot Announce Release of TLD Recommendation Engine for Registries

San Francisco, CA and Rome, Italy (PRWEB) July 11, 2013 – DomainsBot, the provider of leading domain suggestion technology, proudly announces its first product for registries. TLD Recommendation Engine for Registries is a product that services the world’s largest registrars, with the DomainsBot Name Suggestion API.

Last week, DomainsBot released the TLD Recommendation Engine for Registrars as a free add-on for registrars who already use the DomainsBot Name Suggestion API. The TLD Recommendation Engine debuted as a game changer for registrars carrying a large variety of TLDs. Read more

Meritora, First Commercial Implementation of Universal Payment Standard PaySwarm, Goes Live

Today sees the launch of Meritora, the first commercial implementation of the universal payment standard PaySwarm (initially discussed in this blog here and here). The creation of Digital Bazaar, the company founded and CEO’d by Manu Sporny – whose W3C credentials include being founder of both the Web Payments Community Group and JSON-LD Community Group, as well as chair of the RDF Web Applications Working Group – Meritora is designed to ease what is still a surprisingly arduous task of buying and selling on the web. The service is starting with a simple asset hosting feature for helping vendors sell digital content on WordPress-powered sites, and support for decentralized web app stores so that app creators can put their work on their web sites, set a price for them, and let them be bought there, at a web app store, or anywhere on the web.

The name Meritora points to the service’s underlying purpose of rewarding greatness, coming from the bases ‘merit’ and ‘ora,’ the latter of which has been used across a number of cultures to express a unit of value, Sporny says (noting that it means ‘golden’ in Esperanto, and was also used as a unit of currency among Anglo-Saxons). That’s a big name to live up to, but the service hopes to do so by making Web payments work simply, securely, quickly, with low fees and no vendor lock-in for buyers and sellers on the digital content scene.

There’s Linked Data to thank for what Meritora, and PaySwarm, can do, with Sporny describing the system as “the world’s first payment solution where the core of the technology is powered by Linked Data.”

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Whisk Lands U.K. Food Network, More Funding; Looks Next To U.S. Shores And Using Its Semantic Sense To Propel New Foodie Features

Whisk, the U.K.-based service for matching online recipes with online ingredients-shopping, went live in a big way at year’s end, with a partnership with TV channel and recipe publisher Food Network. As its iOS and Android apps rolled out to accompany its browser plug-in, Food Network in the U.K. featured a button on its recipe search engine for a widget that taps into the service, which is underpinned by semantic technology and a cloud infrastructure. A recent second round of angel funding also has taken the service’s total investment to more than £500,000.

Whisk co-founder Craig Edmunds reports about 12,000 app downloads so far, and about a 1.5 percent steady click-through from the button on the publisher’s site – right where it expected to be at this point, he says. Getting the big-name Food Network signed on actually changed plans a bit for the service, which The Semantic Web Blog covered earlier here, and whose co-founder Nick Holzherr was a keynote speaker at the London SemTech event.

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GoodRelations Fully Integrated with Schema.org

Schema.org and GoodRelations logosSchema.org has announced that GoodRelations is now fully integrated into the markup vocabulary backed by Google, Yahoo!, Bing/Microsoft, and Yandex (read our past schema.org coverage). GoodRelations is the e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002 (previous coverage).

In the official announcement, R.V. Guha (Google) says, “Effective immediately, the GoodRelations vocabulary (http://purl.org/goodrelations/) is directly available from within the schema.org site for use with both HTML5 Microdata and RDFa. Webmasters of e-commerce sites can use all GoodRelations types and properties directly from the schema.org namespace to expose more granular information for search engines and other clients, including delivery charges, quantity discounts, and product features.”

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Walmart Launches Internally-Built Search Engine, Polaris

Ryan Kim of GigaOM reports that Walmart has built its own search engine called Polaris. He writes, “Walmart is deploying a new internally-built search engine to power Walmart.com and ultimately increase sales conversions from searches. The Polaris search engine, developed by @WalmartLabs over the last 10 months, has been in use for the last few months onWalmart.com and has already boosted conversions to sales by 10-15 percent, the company said.” Read more

SemTech Keynotes Show The Power of the Semantic Web

The Semantic Technology & Business Conference has been underway since Sunday, with tutorials and lightning sessions catching audience interest. The conference presentations get underway today, most of them following on the heels of the opening keynotes given by Bart van Leeuwen, firefighter and architect at netage.nl; Jay Myers, web architect at Best Buy; and Steve Harris, CTO of Garlik, a part of Experian.

Best Buy, as readers of this blog know, has been diving deep into the semantic web waters under Myers’ direction for a few years now, and he shared that journey with the audience at SemTech.

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Expert Schema.org Panel Finalized for #SemTechBiz San Francisco Program

Q: What do Google, Microsoft, Yahoo!, Yandex, the New York Times, and The Walt Disney Company have in common?

A: schema.org

On June 2, 2011, schema.org was launched with little fanfare, but it quickly received a lot of attention. Now, almost exactly one year later, we have assembled a panel of experts from the organizations listed above to discuss what has happened since and what we have to look forward to as the vocabulary continues to grow and evolve, including up-to-the-minute news and announcements. The panel will take place at the upcoming Semantic Technology and Business Conference in San Francisco.

Moderated by Ivan Herman, the Semantic Web Activity Lead for the World Wide Web Consortium, the panel includes representatives from each of the core search engines involved in schema.org, and two of the largest early implementers: The New York Times and Disney. Among the topics we will discuss will be the value proposition of using schema.org markup, publishing techniques and syntaxes, vocabularies that have been mapped to schema.org, current tools and applications, existing implementations, and a look forward at what is planned and what is needed to encourage adoption and consumption.

Panelists:

photo of Ivan Herman Moderator: Ivan Herman
Semantic Web Activity Lead,
World Wide Web Consortium
Photo of Dan Brickley Dan Brickley
Contractor,
schema.org at Google
Photo of John Giannandrea John Giannandrea
Director Engineering,
Google
Photo of Peter Mika Peter Mika
Senior Researcher,
Yahoo!
Photo of Alexander Shubin Alexander Shubin
Product Manager,
Head of Strategic Direction,
Yandex
Photo of Mike Van Snellenberg Mike Van Snellenberg
Principal Program Manager,
Microsoft/Bing
Photo of Evan Sandhaus Evan Sandhaus
Semantic Technologist,
New York Times Company
Photo of Jeffrey Preston Jeffrey W. Preston
SEO Manager,
Disney Interactive Media Group

These panelists, along with the rest of the more than 120 speakers from SemTechBiz, will be on-hand to answer audience questions and discuss the latest work in Semantic Technologies. You can join the discussion by registering for SemTechBiz – San Francisco today (and save $200 off the onsite price)

 

Semantic Commerce: Structuring Your Retail Website for the Next Generation Web

Are you wondering why your product pages don’t stand out in search results like those from Amazon (shown below) or other competing e-commerce websites? These expanded results are commonly known as Rich Snippets (as named by Google) and are the result of having your HTML structured correctly with semantic markup. Whether you’re savvy to HTML5 and the latest design trends, or you haven’t updated your website code in years, this is article will explain why it’s important you structure your data properly utilizing semantic standards.

Sample of Rich Snippet result

There are a number of ways to structure your data to make it more relevant to search engines, as well as social media sites. As an e-commerce retailer it is important to understand which of these standards you should consider including in your website. You should take some time to ensure you are implementing semantic markup, and doing it correctly. It has the power to better inform potential customers with upfront knowledge prior to landing on your site. Customers can see product reviews, pricing and stock information, and even images before clicking through to your website. This can lead to increased click-through rates, improve conversions, and generally enhance your SEO objectives.

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OpenMenu Serves Up Structured Data Standards For the Restaurant Industry

What’s on the markup menu for the restaurant industry?

Among the schema.org tags for marking up web pages is one for restaurants, which includes item properties for priceRange, servesCuisine, place, and menu, among others. Restaurants that use the markup language to structure their data are promised search engine optimization (SEO) benefits when hungry consumers want to see what’s on the menu at moderately-priced nearby Italian eateries, for example. They might also or alternately use the GoodRelations ontology for e-commerce to better accommodate search engines, as well as mobile and desktop apps, with service details of hours, payment options, and daily menus that are accessible in up to 50 languages.

OpenMenu has a value proposition around structured data for restaurant owners, too: Providing increased exposure to Internet, mobile and web apps, via what it aims to be a global and open standard for storing, sharing and using their menus over the Internet. The technical details are described at its OpenMenu.org site. Initially launched in 2010, it recently updated the format to Version 1.6 and currently counts about 75,000 menus as part of its landscape – 5,000 of them actively maintained and growing at a couple of thousand a week, according to CEO and founder Chris Hanscom.

Third-party developers can harness the data too, to build applications that interact with menus, like OpenMenu Search, a way for a search engine to drill down through a restaurant’s information to the menu and menu items.

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Semantic SEO Comes to Prestashop e-commerce Sites

Prestashp LogoUsers of Prestashop, the popular open source e-commerce package that powers over 100,ooo shops, now have easy access to semantic markup through the release of a free extension module from Makolab S.A. The extension adds markup from the GoodRelations vocabulary using RDFa syntax to the product item page templates. Read more

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