Marketers, SEO experts and businesses not yet on-board with retooling their approaches to the new world of semantic technology and semantic search need to seriously rethink their positions.
Why? Check out the Q&A below with writer, speaker and analyst David Amerland, author of the new book Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. Amerland also will be participating in this session, The Semantic Web Has Killed SEO; Long Live SEO, at the Semantic Technology & Business conference in New York City in October.
Semantic Web Blog: What was your motivation for writing Google Semantic Search?
Amerland: After working as a chemical engineer who wrote pieces for newspapers, and in cultural and business journalism, I became a communications director for a U.K. blue chip company, and part of my role was overseeing the changes of taking a massive company from the 19th century, where it was stuck, to the 21st century. Part of that was to create a web presence. And in different capacities I’ve guided other web companies. So I have seen the things I talk about around marketing in action.
I want to demystify SEO. I hate things to be cloaked in mystique. When there’s a mystique around things you do away with everything from comparison metrics to the opportunity to have best practices. That’s really bad for business. So that’s my motivation. Just as I used to demystify science in my early days as a journalist. I’m trying to open up SEO as it is today as much as possible.