Sentiment analysis

Load-Control: Semantria Takes On The Social Media Surge Infrastructure Challenge

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Image courtesy: Flickr/Webtreats

Semantria is tackling some of the challenges that come with being a cloud-based social media services provider startup. The company offers a text and sentiment analysis service (which you can read about here) to clients and partners. That includes companies like Sprinklr, which manages the social customer experience for other brands with the help of Semantria’s API for analyzing social signals about those clients.

The good news is that with growing social data volumes, there’s a growing need for semantically-oriented services like Semantria’s that help businesses make sense of that information for themselves or their clients. The downside is that a huge surge in volume of social mentions around a company, its product, or anything else can hit such services hard in the pocketbook when it comes to acquiring the cloud infrastructure to handle the tidal wave.

“Everybody suffers from this kind of thing,” says Semantria founder and CEO Oleg Rogynskyy. “We experience it daily.”

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Twitris Measures Sentiment About Indian Elections

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Oneindia News recently shared a new case study of how Twitris was used to measure sentiment about the current elections in India. The article begins, “Based on 900,000 tweets collected from 15 states about three major political parties (BJP, Congress and AAP), our analysis shows how people talked about and reacted to each political party. Using Twitris, their Collective Social Intelligence platform, the researchers at the Ohio Center of Excellence in Knowledge-enabled Computing (Kno.e.sis) at Wright State University processed each tweet to compute sentiment about the mentioned political party. One parameter to measure popularity is to check which political party gets most positive sentiment or least negative sentiment. Just counting negative (or positive) sentiments on a politician provides, as in this Deccan Herald story, provides little useful information about the state of electorate.” Read more

SNAP To It: Dell Proposes Way Of Seeing Returns On Social Media Investments

shreeAre you seeing a return on your investment in social media? When the question about whether such returns exist was put to the audience at the recent Sentiment Analytics Symposium by Shree Dandekar, Dell Software’s chief strategist and senior director of BI and analytics, only a few hands went up. But Dandekar explained that it’s more possible to realize returns than many people may believe.

Dell’s Social Net Advocacy Pulse, or SNAP, tool and program is designed to help drive those returns. “Social ROI is not a myth but a reality,” Dandekar said. “It starts with a social media strategy and text analytics is a crucial underpinning of that journey,” which takes a company from social media listening and monitoring, to capturing and aggregating data from that, to engaging on and deriving insights from social media, to bringing that information into context with enterprise data for better lead- and opportunities-tracking. Dell is an in-house user of SNAP, bringing in 25,000 to 30,000 conversations a day for dell, he noted, and it runs a Social Media Command Center for facilitating listening to those conversations.  (It also helps customers implement their own Command Centers.)

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Take Sentiment Analytics And Make It Better, Better, Better, Better, Better, Oh

hjThere’s room for improvement in sentiment and text analytics technology: Greater reliability, more accessibility, and increased businesss actionability should be on the agenda.

“There are still tools that are crashing in the middle of a brand crisis or there’s not adequate support or there’s no integration with other tools that need the data,” Chris Boudreaux, global lead, social media and text analytics at Accenture, told an audience gathered at last week’s Sentiment Analysis Symposium. “The industry has to grow up and be more accountable in delivering tools and services.”

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TheNeeds Personalized News App Now on iPhone

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Sarah Perez of Tech Crunch reports, “Newly launched iOS application TheNeeds is the latest attempt at offering users a better, more personalized news-reading experience with a service that focuses not only on your interests, but also how those interests evolve over time. The app, something of a competitor to the magazine-like Flipboard, or a community site like Reddit, helps to surface the best articles, blog posts, videos, social updates and more, then follows your interactions to see what sorts of things you’re actually reading and engaging with, versus what you’ve more explicitly stated your interests to be.” Read more

Cruxly Analytics Technology Drives Actions From Intents

Image courtesy: Flickr/ M4D GROUP

Image courtesy: Flickr/ M4D GROUP

What are your customers – or potential clients – saying or asking online, often in short texts and streaming posts, or in emails about your products, services, or their own particular interests or desires? If you can understand their actionable intents in realtime, then you have a good shot at responding swiftly and appropriately to those expressed intents, requests, or queries. That could add up to new sales, new customers, and better marketing and product management.

Startup Cruxly, which is presenting at this week’s Sentiment Analysis Symposium in NYC, believes it’s taking the oft-touted concept of social media monitoring in a new direction with its platform that applies natural language processing techniques for intent detection in realtime. “The idea is to be actionable,” says CEO Aloke Guha. “If it’s not actionable, at most [monitoring] is a nice-to-have [capability].”

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New Network, State Aggregates Global Opinion

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Olivia Solon of Wired reports, “State is a communications platform app for iOS (and soon Android) that aggregates the opinions of people around the world to draw out insights about topics ranging from politics and business to entertainment and sports. The ambition is to create an ‘opinion network’ where anyone, anywhere can express an opinion about anything. The application aggregates those opinions to get a sense of what the world thinks of those topics. State was launched by a company called Equal Media, set up by brothers Alex and Mark Asseily in 2011. Alex has previously had success with consumer electronics company Jawbone, which he founded in 2006. The app launched in closed alpha in May 2013 with around 10,000 users, but it’s now open to everyone.” Read more

Top US Bank Deploys Creative Virtual’s Natural Language Self-Help System

creativeStamford, CT (PRWEB) February 27, 2014 — Creative Virtual is very pleased to announce that its V-Person™ technology is powering the largest installation of a natural language self-help system in the financial services industry today.

The V-Person system provides personalized answers to logged-in customers based on the services and products that they use. The system provides answers to the bank’s customers live, while reporting Voice-of-the-Customer feedback to the bank in real-time. This functionality is made possible by V-Portal™, Creative Virtual’s proprietary knowledge management system that enables answers to be personalized for each user based on their profile. Read more

Attensity Releases Analyze 6.3

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27th February 2014 - Attensity, a provider of integrated, real-time solutions that blend multichannel voice of the customer (VoC) analytics and social engagement for enterprise listening needs, has released Analyze 6.3, which includes business-oriented added features and enhancements.

Attensity Analyze 6.3 gives users access to text analytics engines with real-time access to more than 150 million blogs and forums, Facebook, and Twitter. Read more

BloomReach Uses Non-Invasive Machine Learning to Track Customers

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John Koetsier of Venture Beat reports, “Some sites are stupid. They don’t know you; they don’t know what you like; and they don’t know what you want. Even if you’re among the tiny six percent of visitors that log in, the site is the site is the site. ‘Unless you put the $4 billion a year that Amazon puts into its technology, you end up with a pretty dumb site,’ Joelle Kaufman, BloomReach’s head of marketing and partnerships, told me yesterday. ‘We use technology to unlock that potential and make every web experience — mobile, tablet, desktop — oriented around the individual and their need at that moment.’” Read more

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