Sentiment analysis

Take Sentiment Analytics And Make It Better, Better, Better, Better, Better, Oh

hjThere’s room for improvement in sentiment and text analytics technology: Greater reliability, more accessibility, and increased businesss actionability should be on the agenda.

“There are still tools that are crashing in the middle of a brand crisis or there’s not adequate support or there’s no integration with other tools that need the data,” Chris Boudreaux, global lead, social media and text analytics at Accenture, told an audience gathered at last week’s Sentiment Analysis Symposium. “The industry has to grow up and be more accountable in delivering tools and services.”

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TheNeeds Personalized News App Now on iPhone

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Sarah Perez of Tech Crunch reports, “Newly launched iOS application TheNeeds is the latest attempt at offering users a better, more personalized news-reading experience with a service that focuses not only on your interests, but also how those interests evolve over time. The app, something of a competitor to the magazine-like Flipboard, or a community site like Reddit, helps to surface the best articles, blog posts, videos, social updates and more, then follows your interactions to see what sorts of things you’re actually reading and engaging with, versus what you’ve more explicitly stated your interests to be.” Read more

Cruxly Analytics Technology Drives Actions From Intents

Image courtesy: Flickr/ M4D GROUP

Image courtesy: Flickr/ M4D GROUP

What are your customers – or potential clients – saying or asking online, often in short texts and streaming posts, or in emails about your products, services, or their own particular interests or desires? If you can understand their actionable intents in realtime, then you have a good shot at responding swiftly and appropriately to those expressed intents, requests, or queries. That could add up to new sales, new customers, and better marketing and product management.

Startup Cruxly, which is presenting at this week’s Sentiment Analysis Symposium in NYC, believes it’s taking the oft-touted concept of social media monitoring in a new direction with its platform that applies natural language processing techniques for intent detection in realtime. “The idea is to be actionable,” says CEO Aloke Guha. “If it’s not actionable, at most [monitoring] is a nice-to-have [capability].”

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New Network, State Aggregates Global Opinion

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Olivia Solon of Wired reports, “State is a communications platform app for iOS (and soon Android) that aggregates the opinions of people around the world to draw out insights about topics ranging from politics and business to entertainment and sports. The ambition is to create an ‘opinion network’ where anyone, anywhere can express an opinion about anything. The application aggregates those opinions to get a sense of what the world thinks of those topics. State was launched by a company called Equal Media, set up by brothers Alex and Mark Asseily in 2011. Alex has previously had success with consumer electronics company Jawbone, which he founded in 2006. The app launched in closed alpha in May 2013 with around 10,000 users, but it’s now open to everyone.” Read more

Top US Bank Deploys Creative Virtual’s Natural Language Self-Help System

creativeStamford, CT (PRWEB) February 27, 2014 — Creative Virtual is very pleased to announce that its V-Person™ technology is powering the largest installation of a natural language self-help system in the financial services industry today.

The V-Person system provides personalized answers to logged-in customers based on the services and products that they use. The system provides answers to the bank’s customers live, while reporting Voice-of-the-Customer feedback to the bank in real-time. This functionality is made possible by V-Portal™, Creative Virtual’s proprietary knowledge management system that enables answers to be personalized for each user based on their profile. Read more

Attensity Releases Analyze 6.3

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27th February 2014 - Attensity, a provider of integrated, real-time solutions that blend multichannel voice of the customer (VoC) analytics and social engagement for enterprise listening needs, has released Analyze 6.3, which includes business-oriented added features and enhancements.

Attensity Analyze 6.3 gives users access to text analytics engines with real-time access to more than 150 million blogs and forums, Facebook, and Twitter. Read more

BloomReach Uses Non-Invasive Machine Learning to Track Customers

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John Koetsier of Venture Beat reports, “Some sites are stupid. They don’t know you; they don’t know what you like; and they don’t know what you want. Even if you’re among the tiny six percent of visitors that log in, the site is the site is the site. ‘Unless you put the $4 billion a year that Amazon puts into its technology, you end up with a pretty dumb site,’ Joelle Kaufman, BloomReach’s head of marketing and partnerships, told me yesterday. ‘We use technology to unlock that potential and make every web experience — mobile, tablet, desktop — oriented around the individual and their need at that moment.’” Read more

So Long Traditional Travel Reviews, Hello Meta-Reviews

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Tnooz recently interviewed TrustYou CEO Benjamin Jost about the future of travel search. Jost discussed meta-reviews, “a summary of a hotel’s reputation derived from semantic analysis of reviews across the world. Jost elaborates, “Meta-Reviews are a trusted summary of relevant reviews worldwide, showing the most talked about and most relevant attributes of a particular hotel, along with some special, important-to-know ‘nuggets’ of information that are unique to the particular hotel. Different signals are taking into account; for example, the most recent content carries a higher weight. We also start to experiment with different weighting for verified reviews versus unverified ones. Bottom line, think of Meta-Reviews as the Cliff’s Notes for thousands and thousands of reviews; they give travelers the best possible summary of all reviews for faster, more informed booking decisions.” Read more

Power To Your Own Data: Haggle Helps You Make Deals

haggleFormer Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage.

Users can apply today for their shot at getting personalized pricing via the Haggle mobile app through realtime digital interactions with businesses that have also signed onto the platform. By launch that should include some 75 restaurants in New York, with the goal of hitting 100 to 150 there and another 150 in the San Francisco area in the spring.

How it works, Salimath says, is that users give the app access to their social data, which it crunches and gives back to them. “We take all your social and digital data and convert it to real-world metrics that matter,” he says. “We give you the data to negotiate with businesses.” It calculates four scores including social influence, loyalty to a particular spot, history of going to places of that type generally (seafood restaurants, for instance), and purchasing power, and based on those scores a screen swipe for the locale reveals the personalized discount that venue is willing to give the user – which he or she may attempt to further negotiate online. All the user needs to do is show the screen to the wait staff for the discount to be applied to the bill.

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Frost & Sullivan Applauds LinguaSys for Offering Semantics Based Technology with Multiple Language Packages

LinguaSys-logo5-Vertical (2)

MOUNTAIN VIEW, Calif., Feb. 12, 2014 /PRNewswire/ – Based on its recent analysis of the Internet software and services market, Frost & Sullivan recognizes LinguaSys, Inc. with the 2013 North American Frost & Sullivan Early Stage Investment Opportunity Award. As businesses become increasingly globalized, companies have to consistently communicate in a variety of languages. LinguaSys caters to this market need with its software solutions that enable it to add more language packages in 120 days, which is a third of the average delivery time. The solidity of its business plan and product has attracted the attention of several investors. Read more

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