Sentiment analysis

So Long Traditional Travel Reviews, Hello Meta-Reviews

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Tnooz recently interviewed TrustYou CEO Benjamin Jost about the future of travel search. Jost discussed meta-reviews, “a summary of a hotel’s reputation derived from semantic analysis of reviews across the world. Jost elaborates, “Meta-Reviews are a trusted summary of relevant reviews worldwide, showing the most talked about and most relevant attributes of a particular hotel, along with some special, important-to-know ‘nuggets’ of information that are unique to the particular hotel. Different signals are taking into account; for example, the most recent content carries a higher weight. We also start to experiment with different weighting for verified reviews versus unverified ones. Bottom line, think of Meta-Reviews as the Cliff’s Notes for thousands and thousands of reviews; they give travelers the best possible summary of all reviews for faster, more informed booking decisions.” Read more

Power To Your Own Data: Haggle Helps You Make Deals

haggleFormer Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage.

Users can apply today for their shot at getting personalized pricing via the Haggle mobile app through realtime digital interactions with businesses that have also signed onto the platform. By launch that should include some 75 restaurants in New York, with the goal of hitting 100 to 150 there and another 150 in the San Francisco area in the spring.

How it works, Salimath says, is that users give the app access to their social data, which it crunches and gives back to them. “We take all your social and digital data and convert it to real-world metrics that matter,” he says. “We give you the data to negotiate with businesses.” It calculates four scores including social influence, loyalty to a particular spot, history of going to places of that type generally (seafood restaurants, for instance), and purchasing power, and based on those scores a screen swipe for the locale reveals the personalized discount that venue is willing to give the user – which he or she may attempt to further negotiate online. All the user needs to do is show the screen to the wait staff for the discount to be applied to the bill.

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Frost & Sullivan Applauds LinguaSys for Offering Semantics Based Technology with Multiple Language Packages

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MOUNTAIN VIEW, Calif., Feb. 12, 2014 /PRNewswire/ – Based on its recent analysis of the Internet software and services market, Frost & Sullivan recognizes LinguaSys, Inc. with the 2013 North American Frost & Sullivan Early Stage Investment Opportunity Award. As businesses become increasingly globalized, companies have to consistently communicate in a variety of languages. LinguaSys caters to this market need with its software solutions that enable it to add more language packages in 120 days, which is a third of the average delivery time. The solidity of its business plan and product has attracted the attention of several investors. Read more

Echo Nest Chooses Your Playlist, and Knows Who You’ll Vote For

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Tom Vanderbilt of Wired recently wrote, “The Echo Nest helps music services from Spotify to Rdio and Rhapsody suggest tunes you’ll like. But your playlists also teach its algorithms what movies you’ll watch — and even how you’ll vote… The Echo Nest claims it reaches around 100 million listeners per month, by powering music discovery services such as Spotify, Rdio, Rhapsody and VEVO, and delivering musical connections where none may have existed before… Staring at the sprawling projection up on the wall, which resembles Mark Lombardi’s unsettlingly internecine drawings of political conspiracies, one finds Polish reggae wedged roughly between Romanian pop and K-hop (or Korean hip-hop), closer in musical space to Chicago soul than it is to Finnish hip-hop.” Read more

Travelers Now Read Hotel Reviews in a Revolutionary New Way: Meta-Reviews Summarize Everything Said About Hotels

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NEW YORK and MUNICH, February 5, 2014 /PRNewswire/ –Since launching in late 2013, TrustYou has integrated its Meta-Review solutions and TrustScore into a large number of OTAs, Metasearch sites, GDSs and Destination Marketing Organizations. The Meta-Review is a text summary derived from a semantic analysis of all reviews worldwide. The TrustScore represents the overall reputation score for a particular hotel based on all reviews, with newer written reviews carrying more weight than older ones. Read more

Social Media Analytics: What’s Your ROI?

Photo courtesy: Flickr/LendingMemo

Photo courtesy: Flickr/LendingMemo

How are your company’s social media marketing efforts faring? Chances are that you don’t really know.

According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media marketing. But 70 percent of them are unable to show the return on investment of their social media efforts, typically undertaken with campaign tracking, brand analysis and gaining competitive intelligence in mind.

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Apple Might Use Your Heart Rate and Expression to Market to You

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Aaron Taube of Business Insider recently wrote in the SF Gate, “Apple is thinking about how it can figure out exactly how you feel at any given moment in order to show you the most relevant advertisements. In a patent application the company filed Thursday, Apple describes a hypothetical system that would analyze and define people’s moods based on a variety of clues including facial expressions, perspiration rates, and vocal patterns. To be clear, Apple patents just about everything it does, with most applications never amounting to anything with regard to the actual products Apple releases. Still it’s interesting to see how Apple is thinking about predictive, contextual advertising at such a granular level, especially in light of its battle with companies like Google and Facebook to offer search products (Siri, the App Store) that know precisely what a user is looking for — even if the user has not expressly communicated his or her desire.” Read more

AOL Buys Gravity for $90M

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Kara Swisher of Recode.net reports, “In a bid to add another publishing and advertising tool to its offerings, AOL has acquired personalization startup Gravity for about $90 million in cash. As part of the deal, which is expected to close in the first quarter, the New York-based company said it will also ‘acquire approximately $12 million of net operating losses, which is expected to result in a future cash tax benefit to AOL of approximately $5 million.’ ‘It’s been search, then social and now personal,’ said AOL CEO Tim Armstrong in an interview last night about the transaction, echoing a motto that Gravity CEO Amit Kapur has been using since he co-founded the company in 2009. ‘We think we can get a clearer signal with content with personalization to improve our results and better monetize what we offer.’ ” Read more

Diffbot and Semantria Team Up for Better Text Analytics

DiffbotJordan Novet of Venture Beat reports, “Analyzing text on the Internet to measure how positive it is — product reviews on Amazon.com, for example — has become easier and less expensive with tools from AlchemyAPI, Semantria, and other companies. But finding the text actually worth mining can be a chore in itself. To do this, Semantria has announced a formal partnership with a company called Diffbot that does the grunt work of finding important passages. Diffbot uses what it calls ‘computer vision’ technology to scour websites for meaningful information, shedding things like complex surrounding Web code. It then churns out clean text for analysis. Once Diffbot supplies Semantria with the structured text, Semantria assesses its meaning and tone. Semantria’s goal is to “bring text and sentiment analysis into the hands of a nontechnical person in under 3 minutes and for less than $1,000,” according to founder and chief executive Oleg Rogynskyy.” Read more

TheySay Unveils Advanced Natural Language Parser

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LONDON, UNITED KINGDOM–(Marketwired – Nov 19, 2013) – TheySay Ltd., a text and sentiment analytics company, has introduced an advanced natural language parser. According to TheySay co-founder Professor Stephen Pulman, ‘parsing’ is the process of discovering the grammatical structure of sentences, e.g., the subject, object, main verb, and modifiers.

 

“It’s paramount to be able to distinguish the structural and semantic difference between sentences like ‘bacteria kill many people’ and ‘this product kills bacteria’ so that the first can be interpreted computationally as largely negative and the second as more positive even though both involve the negative concepts of ‘killing’ and ‘bacteria,’” said Pulman. Read more

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