The enterprise version of Bottlenose has formally launched. Now dubbed Nerve Center, the service to provide real-time trend intelligence for brands and businesses, which The Semantic Web Blog previewed here, includes a dashboard featuring live visualization of all trending topics, hashtags and people, top positive and negative influences and sentiment trends, trending images, videos, links and popular messages, the ability to view trending messages by types (complaints vs. endorsements, for example) and real-time KPIs. As with its original service, Nerve Center leverages the company’s Sonar technology to automatically detect new topics and trends that matter to the enterprise.
“Broadly speaking, every large enterprise has to be doing social listening and social analytics,” CEO Nova Spivack told The Semantic Web Blog in an earlier interview, “including in realtime, which is one thing we specialize in. I don’t think any other product out there shows change as it happens as we do.” It’s important, he said, to understand that Bottlenose focuses on the discovery of trends, not just finding what users explicitly search for or track. Part of the release, he added, “will be some pretty powerful alerting to tell you when there is something to look at.”