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Money Hunt: More Semantic and Sentiment Analytics Tools Aim At Stock Market Success

Money image via Shutterstock

Turmoil seems to be the default option for worldwide financial markets, but turns out there has been good news on the stocks front. According to a Bloomberg Businessweek article this week, U.S. stocks have had a solid 2012 so far, with the Standard & Poor’s 500 index up 9 percent this year, through Thursday, and Nasdaq up 15 percent. But the article also points out that hundreds of billions of dollars have fled the market here in the last three years.

It’s probably no surprise that skittishness reigns among average Americans, and institutional investors, too, given issues like the continuing economic volatility in Europe and more disappointing U.S. jobs data. But where many see problems, others see opportunities – including a new round of projects and vendors with semantic and sentiment analysis solutions aimed at helping investors ferret out what might be on the market’s minds.

The last couple of weeks alone saw the following unveiled:

  • The EU FIRST (large scale inFormation extraction and Integration infrastructure for SupporTing financial decision making) consortium, which employs artificial intelligence to support financial decision making, launched its first running prototype of a technology that can extract and analyze sentiment about the financial domain from social media networks in near real-time. Read more

WorldCat Facebook App Now Featuring Linked Data

Following the recent announcement that WorldCat.org pages now include schema.org markup, OCLC has announced that the WorldCat Facebook app will now also feature Linked Data. The article states, “The availability of Linked Data in WorldCat.org has everyone here very excited. We had been anxiously awaiting the chance to make use of this new feature in our own applications, and are now beginning to try it out.”

It continues, “You may have already seen the bookmarklet developed by OCLC Developer Network staff that show how to extract schema.org markup to send information to Goodreads or to a Patron Drive Acquisitions system that accepts data via OpenURL, or the bookmarklet that extracts author URIs and uses those to query VIAF for links to DBPedia. If not, you should definitely check those out.” Read more

Twitter, the new kid on the Semantic Web block

Remember how search engines can show nice snippets in their search results thanks to the structured data that webmasters embedded in the HTML of their webpages (RDFa, schema.org, etc)? Additionally, Facebook gains insight about user’s interest through structured data on webpages (i.e. Open Graph Protocol). Now there is a new kid on the block: Twitter.

Twitter Cards

Twitter recently introduced Twitter Cards, a way to “attach media experiences to Tweets that link to your content.” By adding structured data embedded in the HTML of your webpage, “users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers.” Basically, Twitter will now have a bit more of information about your webpage in order to know how to make a nice snippet in a tweet.

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Start Up Treum Makes Sense of Social Media Data

Andy Tebay of The Next Web recently reported on Treum, a Korean company that is cutting through the noise to find value from social media data. Tebay writes, “A major challenge, when trying to do market research or analyze social media trends, is the massive amount of information you have to sort through. Korean startup Treum is a social intelligence company which specializes in providing high-profile companies with solutions for analyzing various elements of social media. This information can then be used to improve marketing, customer relations and more.” Read more

StreamGlider iPad News Reader App Will Evolve To Help Businesses Correlate Diverse Data Sets

The latest version of the StreamGlider iPad news reader app for providing consumers with topic-oriented streams of information debuted this week. It brought with it the capability to limit hashtag or keyword searches in a Twitter, YouTube, or Flickr frame to a local area and turn on geo-awareness at the user’s request. But the bigger and more semantic event will be StreamGlider’s upcoming move to the enterprise, with the consumer app serving as a showcase to those potential customers.

StreamGlider CEO Bill McDaniel – also CEO of SemantiStar, which developed the application that The Semantic Web Blog first covered here and here – says to expect in the enterprise edition a very interesting semantic search/semantic relations engine in the background for correlating up to three data sets of semi-structured, unstructured and structured data. The company already is working with one client on a specific application of the generic technology for its custom needs, and talking to a second customer about a pilot around the idea.

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Will Facebook Search Improvements Turn The Tables, Disrupt Relationships?

Late last week Bloomberg Businessweek reported that Facebook is working on an improved search engine with 20 developers under the direction of former Google engineer Lars Rasmussen, who joined the social network giant in 2010. According to the article’s unnamed sources, the goal “is to help users better sift through the volume of content that members create on the site, such as status updates, and the articles, videos, and other information across the Web that people ‘like’ using Facebook’s omnipresent thumbs-up button.”

As the news starts to make its way around the Web, the focus is on how this can intensify the competition between Facebook and Google, even if Facebook doesn’t directly go after the big web search enchilada. (Most seem to agree that it isn’t, at least not yet.) Better searching inside its own four walls, with its ability to use its host of knowledge about friends’ social graph data – their Likes and more – to more accurately personalize results, might encourage users to stay where they are rather than head out to search engine land, at least for some things. And at the same time let Facebook hone its advertising to profit from improved search results, too.

It would be an interesting turn of events, to have the leading search engine face the dilemma that online publishers long have been trying to deal with – keeping visitors engaged and exploring on their own sites rather than departing for Google in search of related information. As The Semantic Web Blog reported this week in a story about premium publishers deploying more semantic technology to try to solve that issue, most premium publishers lose 30 to 50 percent of their traffic to search engines.

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Gravity Gets The Interest Graph Going; Partners Include Wall Street Journal and TechCrunch

Just a little over a year ago The Semantic Web Blog introduced our readers to Gravity in this article. The project, spearheaded by former MySpace execs, is focused on building the Interest Graph. The team’s been pretty quiet about development efforts since that time — until just this month, when it announced Gravity Labs to let the public in on a little more about its underlying Interest Graph infrastructure and to showcase the platform. It also announced that it was open-sourcing some of the “plumbing” code it came up with during development, while understandably keeping its core IT, ontology and algorithms under wraps.

The announcement noted that the internally-named Gravity Interest Service for personalizing content at scale, in real-time, went live at production-scale 6 months ago. So far the technology has created over 400 million user interest graphs; served over 13 million pieces of personalized content per day; personalized the daily Internet experience of tens of millions of users per month; and processed over 25 million inbound interest signals per day, the company says. It expects that at this rate, that in under six months it will be handling 10X all of these numbers.

The Semantic Web Blog once again caught up with Gravity CTO Jim Benedetto to talk some more about the Interest Graph, a term he acknowledges gets thrown around quite a bit these days, with a lot of web sites claiming they’ve got the goods. But, he says, “what they effectively are saying is that buried deep within the data of our logs or deep in the data of how our users interact with our site, we know there are interest indicators there. But a lot of them are not doing much with their data.” Interest Graphs, he says, aren’t owned, but interest data resides in individual places and across the web at large — and they need the Gravity platform to help unlock that to create dynamic and personalized experiences for users, Benedetto says.

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New Whitepaper: Semantic Technologies & Social Business Platforms

A new whitepaper is available for free via Refinder. The paper entitled Semantic Technologies Tap Unrealized Potentials of Social Business Platforms was written by Franz Jachim, Leo Sauermann and Bernhard Schandl. The abstract states, “Social technologies and collaboration tools start to find broad acceptance in the enterprise domain. As well, semantic technologies have been around for a while, offering a range of benefits in the handling of information, including the pervasive linking of content, fostering new forms of content discovery and navigation, and improving content metadata and information retrieval.” Read more

Healthline Partners with Drugs.com to Sell Semantic Advertising

Mark Walsh reports that Healthline Networks has made a deal with Drugs.com to sell targeted advertising on the site exclusively. Walsh writes, “The partnership expands the reach of Healthline’s HealthWeb to nearly 55 million unique monthly visitors, or roughly half the audience seeking health information online. Under the agreement, Healthline will sell direct response and brand advertising on behalf of Drugs.com, as well as create sponsored content areas on the site and enhance ad opportunities on Drugs.com’s mobile properties.” Read more

Global Pharma Co Protecting Its Online Reputation with Semantelli

A leading biopharmaceutical company has chosen Semantelli’s CoProtect software to manage its online and social media reputation. The article reports, “Semantelli’s compliance ready, life sciences specific social listening solutions have helped top companies uncover previously unknown threats and opportunities emerging from web and social media… In August of 2011, Semantelli launched AETracker to help pharmaceutical companies monitor and manage adverse events reported on company owned Facebook pages and other social media outlets. Since the launch, AETracker has been deployed by top 10 pharma and OTC companies to manage and protect brand sponsored social media outlets.” Read more

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