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What do you get when you partner up the Schema.org markup vocabulary and the Web Intents specification? A win-win both for content publishers and search engines, says Dr. Michael Hausenblas, Linked Data Research Centre, DERI, NUI Galway, Ireland.
Hausenblas this week wrote about the “awesomeness” of connecting the two, describing how a search for a camera marked up using the schema.org vocabulary also could serve up a wave of Web Intents actions (existing and new ones) to take on the object. That could range from reviewing it to buying it.
“With Schema.org we have a way to describe the things we publish on our Web pages, such as books or cameras. And with WebIntents we have a technology at hand that allows us to interact with these things in a flexible way,” he wrote. With Web Intents, a framework for client-side service discovery and inter-application communication, services register their intention to be able to handle an action on the user’s behalf.
Speaking with the Semantic Web Blog, Hausenblas explains how the win-win happens: “Content publishers have an added incentive to use semantic markup there, not just to be better-ranked but to make their content more interactive,” he says. “And it’s a huge thing for search engines, as users can directly interact from them.”
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