Semantinet has transitioned its HeadUp technology from a browser extension for end users to help them discover content to a hosted service that enriches publishers’ content with semantic content analysis and automatically generated topic pages that consolidate related materials from their internal repositories or across the web. Now it has some new plans in the works for that audience.

Next month will see a refresh of its site that includes a self-service installation for publishers to ease and speed deployment of its technology atop their content management systems, for one thing. Also in the queue are enhancements to its reporting capabilities. “Obviously we report to each site what content users are interested in, because we can go down to entities and categories, so on a large site with a lot of content we can tell them the most interesting topics of the day and which articles were popular around them, which helps publishers decide what to write about,” says founder and CEO Tal Keinan. An addition underway in support of publishers’ better understanding the quality of topic pages is a service it plans to enable in conjunction with Amazon Mechanical Turk’s workforce marketplace.

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