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Kerstin Recker recently wrote for Wired, “Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search engine algorithms are rising to this challenge. This evolution in search has dramatic implications for marketers, consumers, technology developers and content creators — and it’s still the early days for this rapidly changing environment. Here is an overview of how search technology is changing, how these changes may affect you and what you can do to market your business more effectively in the new era of search.”

 

Recker continues, “No longer focused on just keywords or even phrases, Internet search has evolved to employ a new level of sophistication, the so-called semantic search engine. From now on, Internet surfers will be able to search based on ‘entities’; in simple terms, persons, places and things. These entity searches will reveal far more about the topic being researched than was possible before. For example, instead of just directing you to a prominent contemporary person you may be researching, Bing’s ‘Satori’ will link you to any and all ‘Talks’ that person has delivered.”

 

Learn more about the current Semantic Web landscape at Wired.

 

Image: Courtesy Flickr/ JefferyTurner