contifySugandh Dhawan of iamwire.com reports, “New Delhi based SaaS startup, Contify, has launched an enterprise grade competitive intelligence (CI) platform to cater to the large organisations dealing with the job of identifying, sourcing, curating, and disseminating critical business information, across several functions. Founded in 2009 as a content syndication business, Contify is a product company focused in the areas of machine learning, artificial intelligence, and natural language processing.  It offers an intelligence platform to enable businesses to monitor their competitors, customers and industries along with critical market variables that impact ones business.”

Dhawan continues, “The company has combined technology with human curation, to monitor different streams and sources of data on the World Wide Web to analyse the unstructured information and produce actionable competitive insights for its clients.The team says ‘While algorithms handle the sizable task of harnessing information on the Internet for anything that might be important to a business, the subjective task of determining what is absolutely relevant for a specific business function or senior management within the organization is carried out by a team of analysts. Additionally, users have the ability to upload internally generated intelligence (from the field, primary research undertakings, special reports, etc.) making Contify a centralized interface for accessing actionable information’.“

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Image: Courtesy Contify