Arab Tech Startup KSearch showcased at ArabCrunch Demo 9 AME Info, United Arab Emirates The search technology differentiates between meanings of Arabic words, thus providing the first Arabic semantic search. KSearch took 10 years in R&D and was released in the event with its three editions Enterprise, Web and Desktop, the latter being the …

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Social Suite also includes a social networking feature called Oracle Semantic Communities. In addition to traditional social networking features, Oracle Semantic Communities will allow users to find friends or content based on the users’ interests and …

guardian.co.uk

BBC Builders: Web developer Simon Cross on personalisation and the … guardian.co.uk, UK He tells us how, through its behind the scenes work on the semantic web and the standard-setting iPlayer, the BBC is still pioneering for British technology. "I work in the team which looks after the core of bbc.co.uk. The talented people alongside me …

Jennifer Zaino
SemanticWeb.com Contributor

Startup BooRah is using its proprietary semantic technology to drive its business to a new arena: restaurant reputation management.

The idea, not yet formally launched, is that restaurants who sign up for the service will be able to get a compilation of automatically generated data about the sentiment around the web as it relates to their eating establishments. The data will be drawn from BooRah’s natural language processing technology that enables the system to match consumer entries to specific businesses, and extract attributes (on comments ranging from food quality to ambience) from the web pages in a scalable manner.

So how did the private, venture-funded company get the name? Think “boo” for the bad restaurants, “rah” for the good ones.

BooRah has been exploring a relationship with a partner to market the new service, says CTO Nagaraju Bandaru. It tested its capabilities over six weeks at the end of last year, generating 50 to 75 sample reports in a semi-automated fashion. Its potential partner, which Bandaru is not ready to disclose, put some of its sales staff in four top metro markets on the case, reaching out to find potential customers and get their feedback.

“They went through their top down channels on their side on what they did and didn’t like, and came up with a value proposition for acquiring merchants and downstream revenue potential,” says Bandaru. “It’s sufficient validation that a significantly large player in the space with billions and billions in revenue would take things down to that level of validation to say we had a product here.”

The short-term biggest revenue potential is via partnerships and building a brand that lets the BooRah technology cut through the clutter. BooRah’s focus over the next few months will be finessing the finalized product so that it can be rolled out on a fairly large scale as a resold service through its potential partner. There are also possibilities farther down the road of retailing the service to segments of the restaurant industry, and equal potential for using the web to acquire customers for the service, by working closely on search engine optimization. As CTO, that would fall into Bandaru’s bailiwick.

“When [restaurant owners] search for these things, what does it take for us to be the first three or four links on Google, and that is automatic branding,” he says. “There’s nothing better than showing up in the first page on Google — that drives awareness.”

Finding their way to BooRah, “then they are in an optimal mode where we can reach to them directly.” For example, once they opt-in they might be able to get some free data, and BooRah can make signing up for the premium service just a click away. “So the cost of acquisition is going down and you are being more efficient.”

IBM today announced the launch of a new suite of healthcare information sharing and analytics technologies at the Guang Dong Hospital of Traditional Chinese Medicine (TCM), which combines the strengths of TCM and Modern Western Medicine (MWM). The system incorporates IBM’s advanced semantics technology which allows it to understand and analyze the scientific meaning of specific terms even when other terms are used in patient records.

Yahoo adds fancy Facebook links to search results CNET News, CA by Josh Lowensohn On Thursday Yahoo rolled out deeper integration with Facebook as part of its SearchMonkey open semantic program. Now, when a person’s public Facebook profile shows up in search results, there’s a list of options on top that let you …

Search Engine Land

SEO 3.0 = Digital Asset Optimization Search Engine Land, CT We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted …

Web Publishing Roll Up: Tools, Tricks and Clicks CMSWire, CA While traditional search engines, like Google and Yahoo! are configured to provide better results for fewer keywords, new semantic search engines are designed to do more with more words. CMSWire speaks to a specific audience of professionals. …

findingDulcinea

The Most Interesting Data-Integration Challenge Right Now? The Web IT Business Edge, KY As the article points out, this technology could be a major boon for businesses and the ever-elusive Semantic Web: This level of data integration could eventually point the way toward something like the Semantic Web, the much-promoted — but so far … Search Industry Races to Uncover the Deep Web findingDulcinea all 2 news articles

One on One with Sid Probstein of Attivio FierceContentManagement, DC FCM: What impact do you think semantic search will have on enterprise search? SP: The semantic web offers much potential capability for enterprise search. However, the potential mostly failed to materialize for a variety of reasons. …