Archives: May 2010

The Semantic Web: Relationships And Information Filtering – PSFK

The Semantic Web: Relationships And Information Filtering
PSFK
NYU journalism and psychology student Kate Ray recently created Web 3.0, a short documentary on the Semantic Web, which includes some interesting interviews

Semantic Tech & Business Conference Returns to San Francisco

Semantic Tech & Business Conference returns to San Francisco in June! Join us from June 3-7 for complete coverage of Big Data, Linked Data, Extreme Information Management, and Semantic Web. From breakthrough approaches to solving business problems to the big data implications of fast–evolving technologies, SemTechBiz provides you with an unparalleled interactive experience and delivers tangible business value. We're offering a special early rate when you register by February 17. Sign up now!

RDFa Momentum: Open Graph Protocol (OGP) In Drupal 7

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We love seeing momentum for RDFa. Yahoo started things by supporting RDFa in Search Monkey, Google gave it a big push in Rich Snippets and then Facebook adopted RDFa in their Open Graph Protocol. That is 3 very good reasons for Webmasters and site designers to use RDFa. But this is still a world of early adopters and visionaries who use new technology for competitive advantage even when that technology is still a bit hard to use. To get past that to mainstream adoption, it has to be really simple for webmasters and designers to incorporate RDFa into their everyday work.

That is why we were excited to see the Drupal community bake RDFa support into their Drupal 7 release. We wrote about that in our post on Drupal May Be The First Mainstream Semantic Web Winner.

So it was great to see Stéphane Corlosquet, who has been the main driving force in incorporating Semantic Web capabilities into Drupal, announce that he has created an Open Graph Protocol module for Drupal 7.

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Semantic Experts from EffectiveSoft Analyze Lyrics of Eurovision Song Contest … – PR-USA.net (press release)

Marketing and the Semantic Web: Sneak Peeks and Big Ideas

Date: May 28, 2010, 11:00AM (1 hour)
Register: View the Recorded Webcast

How will the semantic web change advertising and marketing? At this year's Semantic Technology Conference in San Francisco, we'll have 15 sessions that explore the state-of-the-art of semantic web and linked data technologies in the realm of digital marketing. In this advance webinar, we'll give you a sneak preview of the topics that will be covered at the conference, including semantic advertising networks, Google Rich Snippets, GoodRelations linked data in e-commerce at BestBuy, semantics in social media, marketing in semantic search, data as a new marketing channel, and more.

Presenters:

Scott Brinker
Scott Brinker
ion interactive
Scott is the co-founder and chief technology officer of ion interactive, a leading SaaS provider of post-click marketing services. ion’s customers including leading marketing organizations from American Greetings to Wyndham Worldwide. He has worked at the intersection of marketing and online technology for over 15 years.

He also writes a blog, Chief Marketing Technologist (http://www.chiefmartec.com), that discusses strategic issues in marketing technology and management. One of his key topics has been “data web marketing,” how linked data and semantic web technologies will impact digital marketing.

Scott frequently speaks at marketing conferences such as SMX and SES, has published articles in Advertising Age and Adweek, and is a regular columnist at the blog Search Engine Land.

He has a BS in Computer Science from Columbia and an MBA from MIT Sloan.

Semantic Web Hits Advertising & eCommerce: Part 3, Semantic Future

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We have been following a 3 part formula for each market we investigate in our Creative Destruction 7 Act Play.

Part 1: the current incumbents, the current cash cows

Part 2: the current innovators, the startups that may make a difference

Part 3: the science fiction future, what the market will look like if some of the innovation we are seeing gets real traction.

The Part 3 for two markets are now due – Advertising and eCommerce. We decided to do one post rather than two, as we see these markets converging in the semantic future.

Picture via Flickr, courtesy Erik Mona.

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NASW selects pub2web to maximise visibility of growing e-publications collection – Your-Story.org (press release)

May 27 2010 – Publishing Technology plc (LSE: PTO), the largest provider of software and services to the Publishing industry, today announced that the National Association of Social Workers (NASW) has selected its pub2web platform to host content made available to over 150,000 users…

Feelings, Woo Woo Woo Feelings, On Facebook Privacy and Zuckerberg

How are Facebook’s latest plans for protecting your privacy going over with the social media users out there? How about Mark Zuckerberg—is there an overall impression that he’s playing nicer and so making new friends?

We took another spin through some of the sentiment analytics engines out there, in the tradition of this last story. Once again, the journey reveals some interesting issues around trying to get a real feel for what people think by what they say in 140-character post-it notes on Twitter, and also other social media properties in some cases.

By and large, for example, a search across the sentiment gatherers on “Facebook privacy” would lead you to believe that the feelings on the topic are generally neutral. That came as a bit of a shock given events like the upcoming Facebook Quit Day – that’s Monday, which we used to know as plain old Memorial Day. Last count some 20,000 Facebook users planned to quit – a small slice of the 400,000 out there, of course, but you might guess that committed quitters would be making more noise on the Twittersphere and elsewhere.

Maybe they are, but sometimes it won’t always be clear as crystal. The continuing complexity behind analyzing sentiment shows up, for example, in a Twendz search on Mark Zuckerberg, which turns up retweets of the same comment (about how Zuckerberg should be headhunted by pharma companies for a CEO spot, as that industry and Facebook now have the same rep) but counts them differently. One gets highlighted as a positive and the other as a negative (that’s the one on top that is darkened in this screen of entries deemed to be positive).

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Cambridge Semantics Helps Customers Unlock Key Corporate Data in Excel … – PR-USA.net (press release)

Cambridge Semantics Helps Customers Unlock Key Corporate Data in Excel
PR-USA.net (press release)
To learn more about how Cambridge Semantics can help business users get the information they need visit us at Semantic Technology Conference,

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Semantic team of EffectiveSoft experts presents a result of semantic analysis … – openPR (press release)

(openPR) – Minsk, Belarus – The Eurovision Song Contest held in Oslo in 2010 has drawn the attention of EffectiveSoft’s research and semantic laboratory. Being inspired by the joyful and inflammatory atmosphere of the Eurovision Song Contest, semantic experts of EffectiveSoft company applied their scientific knowledge and skills to accomplish a semantic analysis of lyrics presented by the Eurovision contestants…

A Layman’s Intro to the Semantic Web: Web 3.0, ontology, and RDFa – Smart Data Collective (blog)

A recent San Diego Refresh meeting found me in a room full of fellow geeks learning about microdata and the semantic web. What I thought was going to be a new look at SEO turned out to be a very in-depth look at where the web might be heading…

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