Photo credit: Flickr/Hamed Parham
If your business hasn’t yet begun exploring how it can better understand and respond to the thoughts and opinions about it that consumers share with the world on social media, it may not be long before it does.
Gartner recently released its list of the top ten strategic technologies for 2011, and among the categories on that list was social analytics. The research firm describes social analytics as including techniques ranging from social filtering to social-network analysis to sentiment analysis and social-media analytics.
Those categories – or at least a fair number of the offerings falling into them – owe a lot of their existence to semantic web technologies and standards, from NLP to RDF. As Gartner sums it up, “social network analysis tools are useful for examining social structure and interdependencies” and “involves collecting data from multiple sources, identifying relationships, and evaluating the impact, quality or effectiveness of a relationship.”