A new article on Eqentia points out how the vertical news startup is changing the dynamic for how you receive your news. As the article puts it, “When it comes to realtime news, the prevailing wisdom these days is to let your friends tell you what to read through Twitter or Facebook.” Eqentia has a different approach. “Social comes last, not first.”

 Eqentia “indexes 100,000 articles a day across blogs and news sites, puts them through a semantic engine to categorize them into every topic imaginable, and only then does it look at how much social attention each article is getting.” Through this innovative Toronto startup you can create a personalized news page that reports on the topics of your choosing and sorts them according to your preference – by time, social attention, or preferred sources.

Eqentia isn’t a brand new company, but it has changed things up recently by editing its design and launching new features “including a personal news stream that syncs with your Twitter favorites and Google Reader shared items.”

For more on Eqentia, check out our SemanticWeb.com podcast with Eqentia’s CEO, William Mougayar.

Image: Courtesy Eqentia

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