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Dan Woods of Forbes recently wrote, “When it comes to dating, everybody is highly motivated. So it is no surprise that the nerdy among us put their advanced knowledge to work when seeking out a mate. The most recent celebrated example is Chris McKinlay, who used a statistical modeling approach to find which type of women to go after. The result: after 88 dates, McKinlay found the right woman for him, who, as it turns out, had been hacking her profile in a different way (see “How a Math Genius Hacked OkCupid to Find True Love”). But interest in applying technology to find love is also highlighting a shift toward graph database technology that is starting to transform applications in a large number of industries.”

 

Woods continues, “It seemed appropriate to use Valentine’s Day and online dating as an opportunity to explore why graph databases are increasingly powering the search for love, as well as what the lessons are for other sorts of applications. Social Graphs are becoming more and more crucial to online dating, as dating companies discover how much more accurate their recommendations become when considering the network effects. Snap Interactive, the company behind the dating site AYI – are you interested?, uses a one billion person social graph to significantly improve the likelihood of finding a match. It does this by using the graph to recommend people in one’s extended social network: friends-of-friends, and friends-of-friends-of-friends, who statistically speaking are much more likely to go out on a date than complete strangers. In just the last six months, more than half a dozen online dating companies around the world have quietly implemented graph databases to help them bring the power of the network into their decision-making. Key graphs include not just the social graph, but also the passion graph (of shared interests), location graph, and others.”

 

Read more here.

 

Image: Courtesy Flickr/ qthomasbower