FirstRain recently announced some enhancements to their semantic Business Monitoring Engine which is “used by global business professionals to track the critical developments impacting their business.” According to the release, “Focusing on two major areas: role-based workflow improvements and mobile app availability, this newest release delivers a whole new level of simple yet effective intelligence integration into the daily workflow of sales, marketing and finance professionals.”

FirstRain CEO Penny Herscher stated, “Our new and improved Web App is now even more closely aligned with the real-life information needs of users in their daily workflow: things like tracking your competitors, establishing customer or prospect-based sales triggers, staying current on an industry or monitoring a portfolio of companies or tickers… This release makes it possible for users to activate their business monitors in just a few clicks, based on their role, while automatically incorporating the depth of our experience creating custom Business Web monitoring for our users. As a result, these workflow-based processes now produce even more accurate, easily personalized results allowing each user to find more relevant content in less time, or enabling a whole team to more efficiently stay current on their business.”

Read more here.

Image: Courtesy FirstRain

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