A recent article discusses the value of metadata in linking television content together, an important facet of a wider semantic relationship-building process. The article begins, “Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it. However, for ‘TV Everywhere’ (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience. Enter, metadata.”
It continues, “Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more. It drives TVE forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising. Similar to how the remote control once empowered viewers to browse through channels, multi-device TV viewing requires detailed metadata that allows consumers to effortlessly discover the content they want to watch across multiple platforms.”
The article adds, “Utilizing metadata, brands can efficiently track consumer habits to better place relevant and targeted advertisements. No more seeing the same ad over and over again on Hulu. Free from television’s strict programming schedule and advertising model, online entertainment offers an innovative and agile platform tailored for targeted promotions. Startups like Anyclip are getting onboard the metadata bandwagon by tagging full-length motion pictures with up to 5,000 individual elements, utilizing almost everything seen onscreen and analyzing that data in real-time for advertisers and deep search alike. The goal? To serve up relevant advertising and make the content much more searchable and discoverable for consumers.”
Image: Courtesy Flickr/ videocrab
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