schema dot org logoMark Albertson of the Examiner recently wrote, “It was an unusual sight to be sure. Standing on a convention center stage together were computer engineers from the four largest search providers in the world (Google, Yahoo, Microsoft Bing, and Yandex). Normally, this group couldn’t even agree on where to go for dinner, but this week in San Jose, California they were united by a common cause: the Semantic Web… At the Semantic Technology and Business Conference is San Jose this week, researchers from around the world gathered to discuss how far they have come and the mountain of work still ahead of them.”

Albertson continues, “The four search providers were on the conference agenda to discuss their role in a key part of the project to build a smarter Web, an undertaking known as schema.org. It’s basically a way that search providers can understand the meaning of the content on the Web and allow developers to extract much more information from a typical online query. ‘It’s essentially a dictionary,’ explained Dan Brickley of Google, ‘and no one has deployed vocabulary on this scale before.’ The research work behind the Semantic Web has been largely hidden from public view. Much of the hype surrounding the Internet in the past few years has been focused on big data, rather than linked data. This has made computer researchers in the semantic field understandably defensive.”

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Image: Courtesy schema.org