getsetNatasha Lomas of Tech Crunch reports, “GetSet, a new stealthy US edtech startup that’s aiming to reduce the high college drop-out rate is uncloaking today and revealing its first rollout at Arizona State University, with its 10,000+ freshmen. First up, in case you’re feeling a spot of deja vu, last week TechCrunch covered a UK startup called Wambiz that’s taking aim at the same problem. Yes, yes, you wait ages for college drop-out reduction startups and then two come along at once. So it goes. That said, they’re not identical. Wambiz is building an engagement platform cum social network as a better way to reach/engage with students, rather than sending comms via more traditional channels like email and SMS.”

Lomas continues, “While GetSet is taking an algorithmic approach to the drop-out problem, building a natural language processing (NLP) engine that asks students to feed it with data about their college aims and problems which it uses to match students to others who have similar goals/backgrounds or who had the same sort of issues previously and overcame them. Although the GetSet front end does also include a social network layer where students have profiles and can share content with each other and generally participate in a digital community that’s specifically tied to their college, so there is some overlap in the approach. But engaging young people digitally is inevitably going to involve something social and connected.”

Read more here.

Image: Courtesy GetSet