Boulder, Colorado, June 23, 2010 –The NBJ Summit (www.nbjsummit.com) announced it will play host to eight-time Olympic medalist Apolo Ohno at the 2010 NBJ Summit. The American short track speed skating competitor will give the closing keynote speech at the 2010 event on July 23rd. Apolo is the most decorated American Winter Olympic athlete of all time and one of only four Americans who have won three medals in a single Winter Olympic games. In addition, Ohno is a principal with 8 Zone, a dietary supplement company.

Friday’s line-up will also include a morning keynote address by Kevin Harrington, a pioneer in the direct response television industry and a panel discussion with experts from leading non-retail channels which account for over $22 billion of nutrition industry sales. The executive retreat occurs July 20-23 at the St. Regis Monarch Beach Resort.

"I am especially proud of this year’s line-up of speakers and panelists" said Patrick Rea, Co-Chair of The NBJ Summit and Publisher of Nutrition Business Journal. "This year’s NBJ Summit will deliver on our theme – Investing Today to Ensure our Tomorrow – and offer our executive attendees an unparalled opportunity to network with industry leaders one-on-one."

To register, CEOs and leading executives are encouraged to go to www.nbjsummit.com/register immediately.  Less than 20 seats remain for attendees at The NBJ Summit.

Friday’s agenda will include the following sessions:

Opening Keynote: Kevin Harrington, CEO, TVGoods.com

Thriving Beyond the Shelf: Non-Retail Channel Strategies – Risks & Rewards
Speakers:

Joe Chang, President, Pharmanex
Kevin Harrington, CEO, TVGoods.com
Edward Hauck, President, Healthy Directions
Elizabeth Francis, CMO, Intelligent Beauty
Patrick Rea, Publisher and Editorial Director – Nutrition Business Journal
Closing Keynote: Apolo Ohno, American Winter Olympic Athlete & Eight-time Olympic Medalist

The full agenda, speaker list and speaker bios can be viewed at www.nbjsummit.com/agenda.

The NBJ Summit is produced by New Hope Natural Media, a division of Penton Media, and Nutrition Business Journal. New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

Nutrition Business Journal (www.nutritionbusinessjournal.com) is an executive newsletter for decision-makers in the natural, nutrition and complementary & alternative health industries.  The singular focus of NBJ's research and editorial team to the strategic issues of the nutrition industry has made NBJ the leading business intelligence resource for subscribers since 1996.