Google has introduced a new feature to their search engine: Search, plus Your World. The official announcement states, “We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features: (1) Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page; (2) Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and, (3) People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.”

Annie Infinite commented, “Now we have the full integration of Google+, the Social Graph and Semantic Search announced by Google… calling the new bundle of semantic, social graph and Google+ by the laid back and unsensational title of ‘Your World’. [Google] obviously gave this gentle and non-confrontational title to smooth the edges of users fears. I am pretty sure that Google has taken note of the privacy fears of Joe Public with Facebook’s retreat and subsquent promise to abide by the terms set out in their court agreement, and loads of other instances over the past few years.”

Twitter has not responded favorably to Google’s new personalized take on search. In an official statement, Twitter asserted, “We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.” Google retorted, “We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (, and since then we have observed their rel=nofollow instructions.”

Read more on that disagreement here.

Image: Courtesy Google