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Yesterday, the Google Webmaster Central blog reported, “We are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported: Customer service; Technical support; Billing support; Bill payment. For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Learn how to specify your national customer service numbers.”

 

The article continues, “Many people also turn to Google to find and discover local businesses, and the best information is often on a website’s contact us or branch locator page. These location pages typically include the address of the business, the phone number, opening hours, and other information. Today we’re also introducing recommendations about the best way to build these location pages to make them easily accessible and understandable to Googlebot, and more importantly, Google’s users. Our recommendations cover both crawling, indexing and visual layout suggestions, as well as new structured data markup guidelines to help Google index pages more accurately. In addition to building great location pages, businesses are encouraged to continue using Places for Business, which is a fast and easy way to update your information across Google’s service such as Google Maps, the Knowledge Graph and AdWords campaigns.”

 

Learn more here.

Image: Courtesy Google