Hojoki, the cloud productivity-app aggregator with semantic tech underpinnings that The Semantic Web Blog first discussed here, is going mobile. The company’s launching the take-along version of the app, which delivers a single newsfeed of users’ cloud-connected work, for both Android and iOS platforms at The Next Web Conference’s Startup Rally event.

In the coming weeks, the mobile version will add to the newsfeed features including collaboration and push notifications, says CEO and co-founder Martin Böhringer.

As far as collaboration goes, the company is announcing in conjunction with its mobile news the addition of new social features to make that process easier. It wants to advance the cause of helping users leverage what it calls the much- overlooked Work Graph. “Our mission now is: discover the Work Graph,” says Böhringer. The Work Graph, he explains, consists of the people you’re working with, and Hojoki already know most of them if you’ve connected it to some productivity apps.

On average an existing Hojoki user already brings 65 network contacts onto Hojoki, he says. The platform now uses this Work Graph information to support new social features to reach all of them.

“We believe that your Hojoki newsfeed is the place where you should give feedback, discuss things and interact socially. And this is what our new features are about: you can just press reply and start a discussion with the co-workers showing up in your feed,” Böhringer says. That’s a completely different model than the current solution where users create a workspace, invite their whole team, and try to start the collaboration, he notes. “The goal is just to provide you with the fastest way of interacting with your co-workers.”

From Interacting to Integration

As reported here in January, Hojoki has said it’s on its agenda to debut at least three new integrations to cloud productivity applications per month – and one reason for taking the semantic tech road was to help it deliver to that goal. Böhringer has told The Semantic Web Blog that, “all tasks flow into Hojoki, and with semantic technology, we are able to classify them all as tasks and provide the same user interface for all….You have one view into your data.”

Hojoki originally supported Dropbox, Google Docs, Delicious, Highrise, Ta-Da List, Beanstalk, GitHub, Pivotal Tracker, Twitter and Google Calendar. And since then, it’s brought onboard Evernote, Google Reader (which brings sharing capabilities back to the service that dropped its social features late last year), Cloud App, Google Contacts and Mendeley, one of the leading tools for managing references in research work. That last one took Hojoki, which has been more focused on the small and midsize business market, into the academic realm.

It also just this week announced integration with the just-announced Google Drive!, built as a place for creating and sharing data, and collaborating, too, with Google Docs built in. Hojoki says it made it its mission to integrate with Google Drive! as fast as possible, so that users can see their Google Drive! updates in the same place as the updates from their Evernote, Dropbox and other apps. “We are excited about Google Drive and we think that many of our users are too,” says Böhringer.

Another integration this week was Hojoki’s addition of customer support productivity to its cloud newsfeed through Zendesk integration. Whenever a ticket is updated or created by a customer or an agent, there will be an update in Hojoki. Support agents will be able to share their feeds with other agents or development teams, for example, to call attention to issues that need to be resolved.