China-based semantic startup Huohua “is trying to solve a problem of ‘where and with whom to have fun’ by introducing a smart feature dubbed Instant Circle. Basically, it works like this: open the app to tap a keyword like ‘basketball’, ‘hot pot’ or ‘mountain climbing’ to locate people with the same interests around you, then live chat with them.” The company’s name translates to “spark.”

The article continues, “Thanks to the semantic search, the updates published on Huohua such as ‘get something to drink’ and ‘drink beer’ can be considered as the same interest and users can be thus connected. So based on where you are and what are you interested in, Huohua will be generating a location-and-interests-based instant circles just for you.”

It notes that while “there are tens of location-based mobile social networks in the market, Huohua’s Instant Circle and Semantic Analysis features will definitely help it stand out in the market, if they function as well as promised. Huohua will be available on both iOS and Android.”

Image: Courtesy Huohua