Judy Shapiro

Advertising Age

The Web 3.0 conference is about to kick off on May 19 in New York. No doubt it will be well attended by anyone wanting to see what’s “bleeding edge.” After all, Web 2.0 is so “done.”

Well aside from the general lack of understanding about what Web 3.0 is exactly, there is a befuddling mix of technologies all competing for a stake in this still unformed, Jell-o-like confection. I think it is safe to say that at a 50,000-foot view, the general consensus is that Web 3.0 is about making the web a more personal web.

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