A great data set has been made available with WebMediaBrands’ 2012 Election Tracker. According to the article, “The Election Tracker, produced in association with Facebook, is published through InsideFacebook.com, the leading news site covering the Facebook business and marketing ecosystem, and uses data provided by Facebook to track total fans and top gainers by party and by race.”
Justin Smith, VP of Social Media at WebMEdiaBrands and founder of InsideFacebook.com stated, “As Facebook’s reach surpasses an estimated 150 million users in the United States, more entities, including political candidates and current officials, are leveraging the platform to connect directly with their constituencies… With the Election Tracker, our goal is to shed light on candidates’ efforts in social media, and introduce a tool for further analyzing the role of Facebook on the campaign trail.”
The article adds, “Inside Facebook’s 2012 Election Tracker will begin by tracking Facebook activity for presidential primary candidates and current elected officials, and will add data for 2012 house, senate, and gubernatorial races as candidates for those races are announced. Data presented at the Election Tracker will be continually updated leading up to Election Day 2012.”
Image: Courtesy Inside Facebook
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