A new article takes a look at an up-and-coming semantic search company: “Meet Pragmatech, founded in 2009 as a wholly owned subsidiary of the United Development Company (UDC), based in Doha, Qatar. It has since opened a research and development branch in Jounieh, Lebanon, just outside the capital, Beirut. The company’s engineers define semantic technology as a set of techniques, tools, and algorithms intended to enable intelligent filtering, querying, searching and understanding of unstructured context by meaning rather than keywords.”

The article continues, “Pragmatech engineers plan to build and place application layers on top of the semantic search engine. The first, a news-filtering feature called ctrl news, allows people to sign up to receive information about specific topics based on context rather than keywords. The free service allows users to extract key topics from documents when searching for metadata, and automatically generates a summary because it understands the content of the document. It can identify organizations, brands, products, and more.”

It goes on, “Aside from the semantic news aggregator, Pragmatech will launch a test site for advertisers. Saba says the advertiser will give the company an ad, along with a variety of URLs. The technology will identify the best publisher sites to run specific ads based on the content. The technology will match the Web site with the ad content based on the contextual relevance of the advertisement, even if the ad and Web page are in two different languages. For instance, if someone places an ad with content in English on a French language Web site, the ad will serve up because it translates the content both on the page and in the ad.”

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