Stuart Dredge of The Guardian writes, “Google has launched its Google Now service for iOS devices, as an update to its existing Google Search app. Accessed by swiping upwards from the bottom of the app’s homescreen, Google Now learns about its user through their activities and their history in various Google services. It then serves up weather forecasts, traffic reports, boarding passes, sports scores and other information when they may be relevant. On iOS, it’s the sole new feature in version 3.0.0 of the Google Search app. Available for Android devices since the Android 4.1 Jelly Bean software was released in 2012, Google Now’s iOS incarnation has been subject to speculation this year.”

Dredge continues, “In mid-March, Engadget discovered a promotional video for the iOS version of Google Now on YouTube, although it was swiftly deleted. Later in March, Google’s executive chairman Eric Schmidt hinted that Apple approval issues were delaying the release of the new feature. ‘It has been on Android for a while now, but we want to bring our products to all of our users, in more or less the same way,’ says Google’s Android product management director Baris Gultekin, the co-creator of Google Now from its days as a ’20% time’ project within Google. He was talking to The Guardian on the eve of the iOS release, although a last-minute hitch (yes, with Apple’s approval process) delayed the launch for a few days.”

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Image: Courtesy Google Now