Is B2B Media Ready to Exploit the Semantic Web?
John Welsh
SemanticWeb.com Contributor
These Digital Times
Seth Grimes, an analyst specialising in business intelligence and text analysis, gave a fascinating presentation — “an introduction to the semantic web and text-mining” — last week in London.
I will try and give you a flavour of his presentation. … But he certainly got me thinking about whether B2B media is ready to benefit from the semantic web.
What is “the semantic web?”
When you look up a key word or phrase on Google, the search engine returns content on the basis of the frequency of those words within the text and the links to it from other sites, among other things. The semantic web takes that concept further, returning content by recognising not only the frequency of the words and calibre of the links, but also the context of the request. In short, the semantic web aims to understand user searches in a more human way, adding context to queries.
… Today that need for sense among all the disorder of content is even greater with the “unstructured data challenge”, as Seth called it, of blogs, emails, surveys and office documents.

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